six colors

by Jason Snell & Dan Moren

Linked by Jason Snell

Inside the failure of Google+

Seth Fiegerman of Mashable recounts the failure of Google+:

Simply by virtue of Google’s reach, it could quickly attract millions of users to a new service. “It was clear if you looked at the per user metrics, people weren’t posting, weren’t returning and weren’t really engaging with the product,” says one former employee. “Six months in, there started to be a feeling that this isn’t really working.”

It took six months?