A report in Business Insider—yes, I know—suggests that Apple may already be running trials of its own MVNO cell service:
Apple is in talks to launch a mobile virtual network operator (MVNO) service in the US and Europe, Business Insider has learned.
Sources close to Apple say the company is privately trialling an MVNO service in the US but is also in talks with telecoms companies in Europe about bringing the service there too.
As it happens, this was the topic of my second Stay Foolish column at Macworld, way back in May. Frankly, I would be surprised if Apple didn’t launch its own cell phone service within the next few years.