six colors

by Jason Snell & Dan Moren

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Linked by Dan Moren

Buy an iPhone 6 from T-Mobile, get the new iPhone free

John Legere, CEO of T-Mobile, gets one step closer to that car dealership owner you see on local TV:

This time of year, everyone’s waiting to make a move, waiting to see which devices are coming next. “Will the next one be better?” “Should I go for it or wait?” Today, we’re solving all that and ending the wait—in a big way. Now, every single customer who gets a new iPhone 6 this summer as part of this deal can simply swap it for the next iPhone, if they upgrade before the end of the year. Yeah, that’s what I said. Just swap it out and pay NOTHING more—nothing up front and no change to your monthly payment. No deposit. No fees. Nothing. You get the next iPhone guaranteed. And you get to LOCK IN that industry-best promotional price of $15 a month.

And, because the Un-carrier always puts our current customers first, everyone who already got an iPhone 6 for $15 per month automatically gets this deal. You don’t have to do a thing, except come get your new one whenever you want later this year.

The next step, as far as I can tell, is T-Mobile paying you every month. Either the carrier is going to explode into flames at some point or…actually, I have no idea what the alternative is.