six colors

by Jason Snell & Dan Moren

Linked by Jason Snell

WWDC week goes way beyond WWDC

gruber-phil
Apple’s Phil Schiller is interviewed by John Gruber on stage during WWDC week.

This week my More Color column at Macworld is about how Apple has seemingly come to embrace WWDC becoming a broad celebration of the Apple community:

There was a time when Apple’s Worldwide Developer Conference (WWDC) was a sleepy affair, with plenty of tickets available and no lines to get in to most sessions. But as Apple has grown, the event has transformed into the biggest single event on the calendar of Apple events.

Remarkably, as WWDC’s popularity has exceeded the capacity of the event itself, the event has still managed to find a way to grow. It started as a quirk a couple of years ago, but it’s turned into a full-blown trend: Hundreds, if not thousands, of people who work in Apple-related fields or just love Apple stuff, flock to San Francisco for WWDC week even if they don’t have a ticket to the event.

Read the rest over at Macworld…