And that is called putting your money where your mouth is. That’s a big deal because the album isn’t currently available for streaming on Spotify. Which also means that this is the first big, public “win” for Apple Music—when people ask “What does Apple Music have that Spotify doesn’t?” here’s the answer. (Update: In a subsequent tweet, Swift says that the album won’t be exclusive to Apple Music, though she doesn’t clarify where it will be available.)
It also means that whatever terms Apple Music offered Swift, they were attractive enough to overcome any objections she had. What isn’t clear is whether artists without the high profile of Swift will get the same terms that she did.