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by Jason Snell & Dan Moren

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Linked by Jason Snell

‘Facing the music’

Dr. Drang takes apart the final segment of the WWDC keynote:

Endings are important, which is, unfortunately, why today’s WWDC keynote will be remembered as a flop.

The new Apple Music service/app/thing occupied the celebrated “one more thing” position, and it was painful to watch. Apple used five presenters—Jimmy Iovine, Trent Reznor, Drake, Zane Lowe, and Eddy Cue—to try to explain what Apple Music is and why we should care, and they all failed.

Brutally honest. I like Beats Music, and am more positive about the future of Apple Music than Dr. Drang, but I agree that this was one of the worst keynote segments in recent memory.