Peter Kafka at Re/code says that Apple is once again slamming its head into the brick wall known as online TV service:
The theory is that Apple would put together bundles of programming — but not the entire TV lineup that pay-TV providers generally offer — and sell it directly to consumers, over the Web. That means Apple wouldn’t be reinventing the way TV works today, but offering its own version of it, with its own interface and user experience.
Apparently, Cupertino’s decided to make an end-run around the cable companies and go directly to the content providers. I don’t know that this approach sounds that exciting to me; I’d probably still end up paying for a lot of shows that I don’t want. I’m still holding out for
a hero an all-I-can-stream TV service for a low monthly fee.
Still, we’ve been down this particular road before, and something tells me this time isn’t likely to be much different from previous occasions.