Rowan Jacobsen of Outside writes a fascinating story about the quest to create meat without animals:
I took long, moody walks on the dirt roads near my Vermont house. I passed my neighbor’s farm. One of his beef cattle stepped up to the fence and gazed at me. My eyes traced his well-marbled flanks and meaty chest.
I stared into those bottomless brown eyes. “I can’t quit you,” I whispered to him. But I did. Not because my willpower suddenly rose beyond its default Lebowski setting, but because a box arrived at my door and made it easy.
[via Dave Pell’s NextDraft]