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by Jason Snell & Dan Moren

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Linked by Jason Snell

Burgers without beef

Rowan Jacobsen of Outside writes a fascinating story about the quest to create meat without animals:

I took long, moody walks on the dirt roads near my Vermont house. I passed my neighbor’s farm. One of his beef cattle stepped up to the fence and gazed at me. My eyes traced his well-marbled flanks and meaty chest. 
I stared into those bottomless brown eyes. “I can’t quit you,” I whispered to him. But I did. Not because my willpower suddenly rose beyond its default Lebowski setting, but because a box arrived at my door and made it easy.

[via Dave Pell’s NextDraft]