Six Colors
Six Colors

by Jason Snell & Dan Moren

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So what, who cares?

Allow me to suggest something a friend of mine is doing. Lisa Schmeiser, who appears regularly on a few of the podcasts I host or produce, is doing an email newsletter called So What, Who Cares?. It’s really great.

In her day job, Lisa is a tech-media newsletter maven, and she’s thought a lot about what makes a good newsletter. Newsletters as a medium seemed old and tired for a long time, mostly because most of them were link dumps used as crass traffic drivers. But a new generation of voicey newsletters has hit the scene—Dave Pell’s NextDraft is a great one—and Lisa’s unique take on news and pop culture is an enjoyable read every night before I go to bed or every morning when I’m making tea and breakfast.

As Lisa describes the newsletter:

What is news or pop culture without context? Every day, I’ll point out three to five things that you might like to know, explaining why they matter (So what?) and who they affect (Who cares?).

You can check out the archive of past newsletters before deciding if you want to subscribe.

—Linked by Jason Snell

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