By Dan Moren

July 23, 2025 8:04 AM PT

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Apple announces AppleCare One, a device coverage bundle program

Maybe you religiously sign up for AppleCare when you buy a new Apple product. Maybe you do it every once in a while. Maybe you never do it. No matter your approach—well, maybe not the “I never sign up for it” people—there’s a new option in town: AppleCare One.

The new service, which Apple announced on Wednesday for customers in the U.S., gives you coverage for up to three Apple products for $19.99 a month and additional products for $5.99 per month per device—no matter what kind. You can even add your existing products if they’re up to four years old and what Apple describes as “in good condition,” which may require you do an Apple-provided diagnostic check.

For that monthly fee, you get all the coverage of AppleCare+, which means unlimited accidents¹, battery coverage, and priority coverage. Additional fees apply for some coverages, based on the type of incident, ranging from $15 for accidental damage to your Apple TV to $299 for accidental damage to your Mac, Apple Display, or Apple Vision Pro.

Apple is also extending theft and loss protections to the iPad and Apple Watch, though deductibles and fees will apply. AppleCare One covers up to three total claims for theft or loss in a year across all your devices. (The newly launched individual AppleCare+ with Theft and Loss plans for iPad and Apple Watch each cover two incidents per year.)

AppleCare One certainly simplifies the pricing structure, especially for people with lots of Apple products, and it makes coverage more flexible, since you can adjust your plan at any time, swapping products out as you like. Traditionally, you’ve had a limited time to sign up for AppleCare: 60 days after the purchase of your device, and different devices have commanded different rates.

But is the bundle cost effective? Apple says in its release that “a customer can enroll their iPhone, iPad, and Apple Watch, and save up to $11 a month over enrolling in separate AppleCare+ plans for each device.”

Which…yes, they could. But herein lies the fine print, because in many cases it depends on what model devices you have; as always, AppleCare costs vary depending on how expensive the device is.

So, if you have a base level iPad ($2.99/month) and an Apple Watch SE ($1.99/mo.) along with an iPhone 16e ($9.99/month), your monthly cost would be on the order of $15 per month, significantly cheaper than the $19.99 AppleCare One fee. And even more so if you’re willing to sign up for a year of coverage for your devices—just $170 instead of the almost $240 for AppleCare One, which doesn’t offer an annual discount. But, of course, you lose the aforementioned flexibility. On the flip side, if you’ve got an Apple Vision Pro ($24.99/mo.) and any other Apple devices, you could stand to save quite a bit.

In other words, your mileage may vary. One lingering question involves the iPhone Upgrade Program, which already includes AppleCare+ coverage as part of its subscription fee. It’s unclear exactly how that works with AppleCare One, though I’ve reached out to Apple to ask.

So, why is the company rolling this out now? Well, let us not forget that AppleCare is part of Apple’s Services division, and the company is hot on increasing its revenue there. Like any insurance plan, Apple has run the math and decided that the amount it’s likely to bring in from the recurring revenue more than offsets however much it costs to do device repairs and replacements.

Apple is scheduled to hold its third-quarter financial results call in just over a week, on July 31, and it will undoubtedly tout this new plan as a great option for its customers. Which, again, it may be, depending on what devices you have and your predilection for damaging or losing them. But it’s also a great deal for Apple.

Updated on 7/23 at 3pm Eastern with more details on pricing by type of device.
Updated on 7/24 at 11:30am Eastern with corrected and expanded device pricing.

[Dan Moren is the East Coast Bureau Chief of Six Colors. You can find him on Mastodon at @dmoren@zeppelin.flights or reach him by email at dan@sixcolors.com. His latest novel, the sci-fi spy thriller The Armageddon Protocol, is out now.]

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