By Dan Moren

August 26, 2024 9:35 AM PT

Apple announces “Glowtime” event on September 9

It’s time once again for the biggest event in Apple’s calendar. Apple on Monday announced a special event kicking off at 10am Pacific/1pm Eastern on Monday, September 9. Few other details are known, beyond the fact that the event will be broadcast from Apple Park. This year’s event iconography features a neon, glowing animated Apple logo and the event includes the tagline “It’s Glowtime,” so make of that what you will.

The expectation, of course, is that Apple will use this event to announce the iPhone 16 line, which is rumored to bring the usual updates to the iPhone’s camera system, a new line of processors, and external design tweaks (including some new colors). We may also see updates to the Apple Watch line, new AirPods, and, of course, official release information for iOS/iPadOS 18 as well as the company’s other software updates.

Start your speculation engines now.

[Dan Moren is the East Coast Bureau Chief of Six Colors, as well as an author, podcaster, and two-time Jeopardy! champion. You can find him on Mastodon at @dmoren@zeppelin.flights or reach him by email at dan@sixcolors.com. His next novel, the sci-fi adventure Eternity's Tomb, will be released in November 2026.]

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