Apple Q2 2023 results: $94.8B revenue, better than expected (with charts!)

Apple announced its latest quarterly results on Thursday. The company posted $94.8 billion in revenue, down slightly from the year-ago quarter but—at least to my eyes—not down as much as we might have expected.

Mac revenue was, as expected, down 31 percent to $7.2 billion—the lowest quarter of Mac revenue since 2020. iPad was down 13 percent to $6.7 billion, the lowest iPad revenue quarter since 2020. iPhone was up 2 percent to $51.3 billion, which given the downward trend elsewhere was pretty impressive—it was a Q2 record for iPhone revenue.

Services revenue soared to an all-time record of $20.9 billion, up 5 percent. Wearables was down by one percent, to $8.8 billion.

The charts are below. We’ve also got a transcript of Apple’s call with analysts, and our YouTube chart party will discuss it all and show off the charts.

Apple quarterly revenue by category pie chart

Apple regional revenue (four-quarter average)

Year-over-year Greater China revenue change

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By Jason Snell

■ Apple Quarterly Results

■ Financial Charts

Apple Q2 2023 results: $94.8B revenue, better than expected (with charts!)

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