By Jason Snell
October 28, 2021 2:35 PM PT
Last updated August 16, 2023
This is Tim: Transcript of Apple’s fourth-quarter call with analysts
Here’s our complete transcript of Apple’s conference call with financial analysts on October 28, 2021, featuring CEO Tim Cook and CFO Luca Maestri making statements and then answering a few questions from the analysts.
Tim Cook’s opening remarks
Thanks, Tejas, and good afternoon, everyone. And thank you for joining the call today. A year ago, I spoke to you about the atmosphere of uncertainty in which we were living and the way it had come to define our daily experience, both as people and as a company. Today much has changed, profoundly so. And while we are still living through unprecedented times, we are encouraged by progress around the world. I’m grateful to our teams, who have stayed resolutely focused on our customers and the pursuit of innovation on their behalf. We’ve aimed to help our customers navigate the world as it is, while empowering them to create the world as it can be. Whether it’s public health workers managing vaccination campaigns on iPhone, or students returning to classrooms full of iPads, or families staying connected over FaceTime, it is an honor to know that what we make matters and to see that reflected in the world and in our performance.
This fiscal year, we reported $366 billion in revenue, which represents 33% annual growth. We also achieved more than 20% growth across all of our product categories and in every geographic segment. And today Apple is reporting another very strong quarter. Demand was very robust, and we set a new September quarter record of $83.4 billion, up 29% from last year, and in line with what we discussed on our last call, despite larger than expected supply constraints. We estimate these constraints had around a $6 billion revenue dollar impact driven primarily by industry-wide silicon shortages and COVID related manufacturing disruptions. Even so, we set an all-time record for Mac; and quarterly records for iPhone; iPad; wearables, home, and accessories; representing 30% year over year growth in products. Our services business performed better than we expected, where we hit an all time record of $18.3 billion and grew 26% year over year. And we set quarterly records in every geographic segment with strong double digit growth across the board. During fiscal 2021, we earned nearly one third of our revenue from emerging markets and doubled our business in India and Vietnam.
We are optimistic about the future, especially as we see strong demand for our new products. At the end of the September quarter, we introduced our iPhone 13 lineup, as well as the Apple Watch Series 7, iPad, and iPad mini, all of which represent significant advances. The iPhone 13 and iPhone 13 mini, alongside the iPhone 13 Pro and Pro Max, are setting a new standard, with their super fast performance, advanced camera systems, longer battery life, and brilliant Super Retina displays. Customers are loving the ninth generation iPad, which features a beautifully sharp display and twice the storage of the previous generation, as well as the new iPad mini with its ultra portable design and impressive speed and performance. And we’ve been thrilled with the reviews that Apple Watch Series 7 has earned for its larger display, faster charging and refined design.
And just last week we introduced the completely re-imagined MacBook Pro, powered by the extraordinary M1 Pro and M1 Max chips. These are our most powerful notebooks ever with game-changing performance and battery life and the world’s best notebook display. We think customers are going to love MacBook Pro, whether they’re editing video in Final Cut Pro or making music in Logic Pro, and so much more. They’ll be able to do things never before possible on a notebook. We also announced our all-new AirPods, that feature spatial audio and industry leading sound, longer battery life, and an all new design. For the home, we added three new colors to our HomePod mini lineup, which offers seamless integration across Apple’s products and services. We also announced a new subscription tier to Apple Music called Apple Music Voice, which offers subscribers access to the service’s catalog of 90 million, songs all through the power of Siri.
Across the board, teams at Apple continued to drive unmatched innovation through the seamlessly integrated hardware/software experience we’ve long prided ourselves on. IOS 15 and iPadOS 15 have created more ways than ever to stay productive, whether choosing Focus to avoid distractions or Quick Note to capture a thought. macOS Monterey offers new ways to connect with friends and family, get more done and work fluidly across Apple devices. And watchOS 8 has made Apple Watch even more powerful and more ways than ever to stay active and to track your health on the go. We’ve never had a more diverse range of services for our customers to choose from. And we’ve been very encouraged by our performance, which reflects growing customer enthusiasm and satisfaction.
In just its first two years, Apple TV+ has already proved itself to fans around the world. And I want to congratulate the incredible actors, writers, storytellers, producers, and everyone else whose behind the scenes work has made that success possible. This quarter, Apple TV+ won 11 Emmys, including the award for outstanding comedy series for Ted Lasso. That show has continued to bring light and laughter to fans all over the world with its boundless optimism and beloved cast of characters. We couldn’t be more proud of our entire lineup of content, from the gripping second seasons of “The Morning Show” and “Truth Be Told,” to our newest program, “Swagger,” which is out tomorrow. The response has been incredible.
This quarter also saw major updates to Fitness+, including the addition of new activities like meditation and pilates, and the announcement of group workouts, a feature that brings fitness and friends together. We also shared that Fitness+ plus will soon be available in 15 new countries, bringing workouts for every age and skill level to millions more people around the world.
And those are just two of the services our customers are loving. This quarter, Apple Card won a J.D. Power award for customer satisfaction in its very first year of eligibility. The App Store continues to help people find the apps they depend on to stay productive, creative, and entertained. And on Apple News, we launched a news partner program that expands Apple’s support for journalism while creating an even better business opportunity for publishers.
And we continue to support our customers around the world. We’re glad to report. We’ve opened several new Apple Stores. This quarter. We opened a beautiful store in Changsha, which is our first store in the Hunan province of China. We also just opened our third store in Istanbul, and we recently added a store in the Bronx, which means we are now in all five boroughs of New York City. All of our stores are now open, worldwide and have been for seven weeks. As we enter our busiest time of year, I particularly want to share my gratitude for our retail teams. Customers have never relied on our products more, and our retail teams have truly answered the call. We meet our customers where they are, with many ways to shop through our online and retail stores, and can help them choose the best product for them and get it up and running.
We are also excited about our education initiatives. This month, we introduced the everyone can code early learners program, offering free resources, which helps students in elementary school learn coding. We see education not only as a fundamental good in its own right, but as a great equalizing force. A world where all people can access a quality education isn’t just a smarter world, it’s a more equitable one.
That desire to create a more just and equitable world is the guiding principle behind our racial equity and justice initiative. This quarter Apple shared plans to expand our $100 million investment by an additional $30 million. Those funds will be used in a number of ways, including the creation of a new global Hispanic serving institution equity and innovation hub. The hub will dramatically expand the technology and resources for students in the STEM fields. Those programs join our ever expanding work with historically black colleges and universities, including the now 45 community coding centers and regional hubs serving underrepresented communities across the United States. This month, we were also happy to welcome the inaugural class of developers and entrepreneurs to the Apple Developer Academy in Detroit. The academy is Apple’s first in the United States and is designed to help prepare students for jobs in the thriving iOS app economy, which supports more than 2.1 million jobs across all 50 states. In August, we shared our impact accelerator’s first cohort of Black, Latinx and indigenous owned businesses, whose pioneering work in green technology and clean energy serves many of the communities most impacted by climate change.
More broadly, we are already carbon neutral as a company and this quarter we’ve made new strides toward reaching our goal of carbon neutrality across our entire supply chain and the life cycle of our devices by 2030. We’ve made significant product advances in this area. iPad and iPad mini now come with a hundred percent recycled aluminum enclosure. The antenna on iPhone 13 is made up of up-cycled plastic water bottles, which marks an industry first. And as our customers are seeing when they purchase iPhone 13, we’ve redesigned the packaging to eliminate the outer plastic wrap, which will allow us to avoid using 600 metric tons of plastic. This brings us closer to removing all plastic in our packaging by 2025. We’ve also made good progress toward our goal to one day, make our products without taking anything from the Earth. With Apple Watch Series 7, for example, 99% of the rare earth elements we use are recycled.
Ahead of COP26, I’m also pleased to report that we have more than doubled the number of our suppliers who have committed to becoming carbon neutral by 2030. We’re very encouraged to see the growth in this area, and we will continue to drive those changes in the supply chain in the months and years to come. We’ve never viewed our environmental work as a side project. Teams across Apple are pushing this work forward in the same spirit of innovation we bring to our products and services. We are determined to be a ripple in the pond that drives a far greater change. From the pandemic to climate change, to inequity and injustice, global challenges won’t abide solitary solutions. And we feel a deep sense of responsibility to help.
We are incredibly proud of the product lineup we have going into the holiday season and we are encouraged by the customer response we’ve seen. And while we cannot know exactly which path the pandemic will take the world down in the months to come, we feel quite confident that this new year will be driven by the values that guide us and by the innovation that defines us. With that, I’ll hand it over to Luca for a deeper dive on our performance this quarter.
Apple CFO Luca Maestri’s remarks
Thank you Tim. Good afternoon, everyone.
We are pleased to report very strong financial results for the September quarter, capping a record-setting fiscal year 2021. We set a September quarter revenue record of $83.4 billion, an increase of nearly 19 billion or 29% from a year ago, despite larger than expected supply constraints. We also reached new Q4 records in every geographic segment with strong double digit growth in each one of them. And it was a record September quarter for both products and services. On the product side, revenue was $65.1 billion, up 30% over a year ago, as we experienced better than expected demand for our products despite supply constraints that we estimated at around $6 billion. We grew in each of our product categories, with an all-time record for Mac, and September quarter records for iPhone, for iPad, and for wearables home and accessories. This level of sales performance, combined with the unmatched loyalty of our customers and the strength of our ecosystem, drove our installed base of active devices to a new all-time record. Our Services set an all time revenue record of $18.3 billion, up 26% over a year ago, with September quarter records in every geographic segment and in every Services category.
Company gross margin was 42.2%, down 110 basis points from last quarter due to higher costs and a different mix of products, partially offset by leverage. Products gross margin was 34.3%, down 170 basis points sequentially, as higher cost structures were partially offset by leverage and mix. Services gross margin was 70.5%, up 70 basis points sequentially, mainly due to a different mix. Net income of $20.6 billion and diluted earnings per share of a dollar and 24 cents both grew over 60% year over year, and were September quarter records.
Let me get into more detail for each of our revenue categories. iPhone revenue grew 47% year over year, and set a September quarter record of $38.9 billion despite supply constraints, as customer demand was very strong. The iPhone 12 family continued to perform very well, and we are seeing enthusiastic customer response to the launch of our iPhone 13 family. We also grew double digits in each geographic segment, setting September quarter records in both developed and emerging markets. The latest survey of U.S. consumers from 451 Research indicates iPhone customer satisfaction of 98% for iPhone, and our active install base of iPhones reached a new all-time high.
For Mac, we set an all-time revenue record of $9.2 billion, despite supply constraints, driven by strong demand for our M1-powered MacBook Air. In fact, our last five quarters for Mac have been the best five quarters ever for the category. iPad performance was also strong with a September quarter revenue record of $8.3 billion, up 21%, in spite of significant supply constraints, as customer demand for the iPad Pro, also powered by M1, was very strong. For both Mac and iPad, we continue to see a combination of high levels of customer satisfaction and first-time buyers. Around half of the customers purchasing Mac and iPad during the quarter were new to that product. And in the most recent surveys of U.S. Consumers from 451 Research, customer satisfaction was 97% for both Mac and iPad.
Our continued investment in iPad and Mac is taking computing to the next level. We have redesigned and re-engineered both products to provide customers an unmatched experience, which resulted in record fiscal years for both categories. We are carrying this momentum also in the enterprise market. For example, SAP has already deployed Macs to tens of thousands of their employees today. Following the launch of our new M1 MacBook Pro last week, SAP is planning to add it to the growing list of M1 Mac offerings available to their global workforce. Another example is France’s national railway company, SNCF, which equips all train drivers with iPads to manage their entire daily workflow and train operations, helping to lower energy and maintenance costs. In fact, the iPads have been so well received that 90% of the drivers choose to purchase them for personal use at the end of the corporate device refresh cycle.
Next, wearables home and accessories set a new September quarter record of $8.8 billion. We continue to improve and expand our product offerings in this category, which we believe improve the overall customer experience and showcase the integration between our products and services. Apple Watch, AirPods, and HomePod mini are powerful devices in their own right, but paired with our other products, software, and services, they create unique experiences like switching audio seamlessly between devices on your AirPods.
Turning to Services. As I mentioned, we reached an all-time revenue record of $18.3 billion, with all time records for cloud services, music, video, advertising, AppleCare and payment services, and a September quarter record for the App Store. Our continued investment and strong execution in services has helped us deliver a record $68 billion in revenue during fiscal 2021, nearly tripling this category in six years. These impressive results reflect the positive momentum we are seeing on many fronts. First, our installed base continues to grow and reached an all time high across each geographic segment. Next, we continue to see increased customer engagement with our services. The number of paid accounts on our digital content stores grew double digits and reached a new all-time high during the September quarter in each geographic segment. Also, paid subscriptions continue to show very strong growth. We now have more than 745 million paid subscriptions across the services on our platform, which is more than 160 million from last year. And nearly five times the number of paid subscriptions we had less than five years ago. And finally, as Tim mentioned earlier, we are adding new services that we think our customers will love, and we continue to improve the breadth and quality of our current services offerings.
Fiscal 21 was not only a big year for services, but for our entire company. During the past 12 months, we grew our business by 33% or $91 billion, reaching nearly $366 billion of revenue with record performance across the board. Every product category and every geographic segment set a new annual revenue record and was up at least 20% over fiscal 2020.
Let me now turn to our cash position. We ended the quarter with $191 billion in cash plus marketable securities. We issues $6.5 billion of new term debt, retired $1.3 billion of term debt, and decreased commercial paper by $2 billion, leaving us with total debt of $125 billion. As a result, net cash was $66 billion at the end of the quarter, as we continue to make progress towards our goal of net cash neutral over time. As our business continues to generate very strong cash flow, we were also able to return $24 billion to shareholders during the September quarter. This included $3.6 billion in dividends and equivalents and $20 billion through open market repurchases of 137 million Apple shares. We also retired an additional 5 million shares in the final settlement of our 17th ASR.
As we move ahead into the December quarter, I’d like to review our outlook, which includes the types of forward-looking information that Tejas referred to at the beginning of the call. Given the continued uncertainty around the world in the near term, we’re not providing revenue guidance, but we are sharing some directional insights based on the assumption that the COVID related impacts to our business do not worsen from what we are projecting today for the current quarter.
As we mentioned earlier, during the September quarter supply constraints impacted our revenue by around $6 billion. We estimate the impact from supply constraints will be larger during the December quarter. Despite this challenge, we are seeing high demands for our products and expect to achieve very solid year over year revenue growth, and to set a new revenue record during the December quarter. We expect revenue for each product category to grow on a year over year basis, except for iPad, which we expect to decline year over year, due to supply constraints. For Services, we expect our growth rate to decelerate from the September quarter, but to remain strong. We expect gross margin to be between 41.5 and 42.5%. We expect OPEX to be between $12.4 and $12.6 billion. We expect OI&E around negative $50 million, excluding any potential impact from the mark to market of minority investments and our tax rate to be around 16%. Finally today, our board of directors has declared a cash dividend of 22 cents per share of common stock payable on November 11th, 2021 to shareholders of record as of November 8th, 2021. With that, let’s open the call to questions.
Shannon Cross, Cross Research: Thank you very much. Tim, I’m wondering, can you talk a bit more about specific supply chain issues you saw and how you’ve seen improvements? I think during the current quarter. And you know, how we should think about what products you expect to see most impacted going forward? Just, any more color you can give us on what’s going on out there, because clearly this is hitting everyone.
Tim Cook: Sure. If you look at Q4 for a moment, we had about 6 billion in supply constraints and it affected the iPhone, the iPad and the Mac. There were two causes of them for Q4. One was the chip shortages that you’ve heard a lot about from many different companies through the industry. And the second was COVID related manufacturing disruptions in Southeast Asia. The second of those, the COVID disruptions have improved materially across October to where we currently are. And so for this quarter, we think that the primary cause of supply chain related shortages will be the chip shortage. It is affecting pretty much most of our products currently. But from a demand point of view, demand is very robust. And so part of this is that demand also is very strong, but we believe that by the time we finish the quarter that the constraints will be larger than the $6 billion that we experienced in Q4.
Shannon Cross: Okay, great. So it will sort of push forward into next quarter as well. Just a different question, because I’m curious, you’re starting to sell more and more things on a routable basis. And how are you thinking about that? You have the new Macs we keep seeing you can buy for a monthly charge and that. How do you think that’s driving sales and how should we think about percent maybe of the portfolio that’s now available. And I don’t know if you want to tell us how much revenue is now under a recurring nature, but it definitely seems as you’re shifting more and more to maybe sort of a bundled sale or offering from a consumer standpoint where you just pay one price every month and you get all of your Apple devices and Apple services.
Tim Cook: Yeah. The first product, Shannon, that really sold on a monthly basis was iPhone. And that began to happen in the U S as an example, shortly after the, the subsidy kind of world changed markedly. And so I would say that predominantly the mode of buying an iPhone in the United States is on a monthly kind of plan today. For the balance of the products, still the most popular would be buying them outright, but we are seeing more and more demand for monthly payments. And so we want to get the customer what they want. And so you will see us do more and more things like that that will meet the customer and provide the price that they want in a way that they want to pay for it. I don’t know the percentage of products that are sold that way today, but it is increasing.
Amit Daryanani, Evercore: I guess, when I think about the supply chain, had been talking about $6 billion September getting bigger in December, Tim, I’d love to understand, how do you guys confirm that this is really demand that’s getting deferred versus potentially getting destroyed or going somewhere else. And if you think about these supply chain bottlenecks, you were the COO, you managed a lot of this stuff. Do you feel comfortable this sort of peaks in December and alleviates from there? Or what does that trajectory look like for improvement?
Tim Cook: Yeah, what I feel comfortable on is, I feel like we’ve made great progress on the COVID related disruptions, and that happened across the month of October and we’re in a materially better position today. It is difficult to predict COVID and so I’m not going to predict where it goes, but I can just tell you that as of today, we’re in a materially better position than we were in September and in the first several weeks of October. In terms of the chip shortage, the chip shortage is happening on legacy nodes, primarily we buy leading edge nodes, and we’re not having issues on leading edge nodes. But on legacy nodes, we compete with many different companies for supply and it’s difficult to forecast when those things will balance, because you’d have to know kind of how the economy is going to be in 2022 and the accuracy of everyone else’s demand projections. And so I don’t feel comfortable in making a prediction. I think it would be subject to too much inaccuracy. But I do feel very comfortable with our operational team. I think we’ve got a world-class one, and I’m sure they’re doing everything they can do to collapse cycle times and improve yields and do all the things that you can do in addition to fundamental capacity investment to remedy the situation.
Amit Daryanani: Got it. And then Luca, if I may ask you a question on gross margins. For December, you’re essentially guiding gross margins to be flat, maybe down a little bit versus September, maybe just touch about, looking historically I would have expected gross margins to be up in December given how much revenue leverage you end up with. So maybe what are the puts and takes on gross margins that are resulting in a more flattish guide versus historical seasonality.
Luca Maestri: Well, as you know, typically, obviously with December being the holiday season, we do get leverage as you say, but it’s also the period of the year where we launch a lot of new products and as you know, in every product category we launched new products. Demand is very strong, but as you know, when we launch new products, we tend to have higher cost structures at the beginning of the cycle. And so that’s what balances this out. Obviously from a year-over-year standpoint, it’s actually a significant expansion, right? Because when you look at what we did a year ago in the December quarter, 39.8%, this clearly indicates a significant expansion.
Katy Huberty, Morgan Stanley: Thank you. Given the supply chain is blurring the demand picture for iPhone 13, what data points can you share that help investors understand whether demand is tracking to a product cycle that is flat, growing or down from the very strong iPhone 12? And maybe on that front Luca, you can also comment on where you exited the quarter from a channel inventory standpoint for iPhone relative to a normal product cycle?
Tim Cook: Maybe I can take both of those, the channel inventory as you would expect in a constrained environment, the iPhone channel inventory ended below the targeted range, and is currently below it. And so that’s that. In terms of the blurring of demand, Katy, we look at a number of different data points. We look at demand across our online store, demand in retail. We look through to back orders on the carrier channels, the ones that do take back orders there. We look at channel orders as well. And so we have a number of different data points that we use to conclude how strong demand is. And we feel very, very good about where demand is right now. And we’re working feverishly on the supply side of that.
Katy Huberty: And Tim as a follow-up, we recently surveyed 4,000 consumers in the U.S. and China. And the feedback, is most of them don’t want to pay for apps or services direct with the developer. They value the security, privacy, ease of transactions with the App Store. So how do you think about balancing the regulators push for more choice with a customer base that’s happy with the existing experience? And just as a follow on to that, how are you and Luca thinking about the potential impact of services revenue growth rate as some of the changes to the App Store go into effect?
Tim Cook: Katy, the main thing that we’re focused on on the App Store is to keep our focus on privacy and security. And so these are the two major tenets that have produced over the years, a very trusted environment where consumers and developers come together and consumers can trust the developers and the apps on what they say they are, and the developers get a huge audience to sell their software to. And so that’s sort of number one on our list. Everything else is a distant second. And so what we’re doing is working to explain the decisions that we’ve made that are key to keeping the privacy and security there, which is to not have side loading and not have alternate ways on the iPhone where it opens up the iPhone to unreviewed apps and also gets by the privacy restrictions that we put on the App Store. And so we’re very, very focused and discussing the privacy and security elements of the App Store with the regulators and legislators.
David Voit, UBS: I just have two quick questions, one big picture theoretical. So, you know, you covered the supply chain in pretty extensive detail on the call, but maybe just the bigger picture on how you’re thinking about it, philosophically, given what you just sort of went through over the last 12 to eight months. And what I mean by that, is there sort of a recalibration needed, or an adjustment around your supply chain philosophy, either from a partner perspective or maybe a regional perspective, and how do you think about the current infrastructure and stability to sort of rebound and handle these disruptions that seem to crop up from time to time?
Tim Cook: I don’t see a fundamental error that we’ve made, if that’s what you’re picking at in terms of creating the environment that we’re in. It was created for a number of reasons. The pandemic came along. Some people in the industry and some people outside the industry thought that the pandemic would reduce demand. They pulled their orders down, things reset, and what really happened was demand went up and went up even more than a straight trend would predict. And so the industry is working through that now. I’m making it a little overly simplistic. There’s some other things like yields and things like that that are happening as well. But those things are mainly manageable in the course of time. And so what we’re doing is working with our partners on making sure that they have supply that we need, and making sure that our demand statements are accurate as we see them, and so forth. And at the same time, we’re reducing our lead times and cycle times so that when you get a chip off of a fab, that as quickly as possible, it’s in a product and shipping. And also helping the fab partners increase their yields. And so those things are things that we’re doing. We also support the CHIPS Act, and the investment there to put more investment in the ground. And so we’re spending some time advocating for the CHIPS Act as well.
David Voit: When you think about purchasing devices ratably, you touched on that earlier, but maybe can you just touch on the partnerships that you have with carriers and the support that they have given you over the last couple of years, and that’s been a key component of your success, the tight relationships that you have globally. Do you think sort of this business model, as it’s currently put together globally is sort of a permanent structure, meaning carriers are going to be an integral part of driving demand for iPhones, or is there a sense that maybe it’s a little bit more transitory depending on the part of the cycle that we’re in?
Tim Cook: I think that 5G has provided a once in a decade kind of upgrade potential. And it’s a multi-year kind of a thing, it’s not a one year and done. And I think we’re motivated, the carriers [are] motivated there. We have mutual interests. And the customer benefits hugely from getting a new 5G phone that has 5G and a number of other features in it too. And so I think everybody’s aligned on purpose. The model that you paint is, I wouldn’t call it a global model because there are different variations around the world, depending upon the country. But, in general, I think that the marriage, if you will, or partnership between Apple and the carrier channel’s never been stronger, and that it’s on very solid footing.
Krish Sankar, Cowen and Company: Tim, I will give you a reprieve from the supply chain questions.
Tim Cook: (laughs).
Krish Sankar: I have two on services. The first one is, on your new ATT, the app tracking transparency feature and all the headlines that have gone on recently. I’m very curious, the feedback you’re seeing or received from your advertisers and users, and how would it also impacted search ads, your own ad business. Let us know the feedback.
Tim Cook: The feedback from customers is overwhelmingly positive. Customers appreciate having the option of whether they want to be tracked or not. And so there’s an outpouring of customer satisfaction there on the customer side. And the reason that we did this is that as you know, if you’ve followed us for a while, we believe strongly that privacy is a basic human right. And we’ve believed that for decades, not just in the last year or so. And we’ve historically rolled out more and more features over time to place the decision of whether to share data and what data to share in the hands of the user, where we believe that it belongs. We don’t think that’s Apple’s role to decide, and we don’t think that’s another company’s role to decide, but rather the individual who owns the data itself. And so that’s our motivation there. There’s no other motivation.
Krish Sankar: I’m just kinda curious, the mobile gaming in your App Store, there’ve been some recent action by certain governments to limit game time. Kind of curious how that affects your App Store business in those geographies. And is there a way you can qualify that or is that too immaterial at this point?
Tim Cook: You mean limiting the time on games? Is that what you’re getting at?
Krish Sankar: Yeah, exactly. Like China decided to limit game time, things like that.
Tim Cook: It’s a very difficult to measure. The policy you’re talking about, for those people that don’t know, there’s a policy to restrict kids below a certain age, I think it’s one hour on Friday, Saturday, Sunday each and it’s very difficult to see the impact of it on the App Store at this point.
Samik Chatterjee, JP Morgan: I guess I wanted to first to start off on your comment about strong demand across products and, just relative to iPhone 13, if you can give us a bit more insight about what you’re seeing in terms of intent in terms of either upgrades from the installed base, or even switchers relative to, if you can compare it to iPhone 12. Because some of the feedback we are getting is, for example, strong switching activity in China. So just wondering if you can get a bit more granular there in terms of what’s driving the demand and who is it coming from.
Tim Cook: It’s so early to talk about iPhone 13, because it’s only been on the market for less than 30 days now. What I can tell you is going into the cycle, if you look at our results from last quarter, we grew on upgraders and switchers in the double digits. And so both were very meaningful for the, for the iPhone results last quarter. And so there’s significant momentum in iPhone, and I would clearly characterize the demand that we’re seeing currently as robust as you can tell from some of the quotes that we’re quoting on the online store.
Samik Chatterjee: Back to the supply chain, I wanted to just ask more relative to cost implications, what we hearing is not only delays, but also component costs going up. So as we think about this upcoming cycle, how are you looking to manage component cost related headwinds? And if that’s something you’re seeing coming through the supply chain.
Tim Cook: We’ve put our current thoughts in the gross margin guidance that we gave you the 41.5 to 42.5. I would tell you that we are seeing a significant increase in freight costs. And I would assume that that is pretty consistent across different companies. And so we’re clearly seeing some inflation there.
Jim Suva, Citigroup: On the services revenue, much better than expected, can you give us some details about what drove that? Was it Apple Stores more open, so more AppleCare, or Apple One or Arcade or TV or Fitness? And then probably for Luca on supply chain, when you mentioned supply chain headwinds going to get worse and you mentioned $6 billion this quarter, there’s two ways to think about your terminology of worse. Is it the delta from $2 billion that you identified three months ago that went to $6 billion? So therefore the delta $4 billion gets worse, and therefore it’s about $10 billion for December quarter. Or are you just saying it just gets higher than the $6 billion that you just identified earlier in the call?
Tim Cook: Jim, I’m going to take the second question that you asked so Luca can take the first one on services, just in the reverse of the way you coined it. On the supply constraints. What we’re saying is that the nominal amount of supply constraints for Q1, we estimate to be larger than $6 billion. And so it’s important to know that we’re getting a lot more supply in Q1 than we had in Q4, obviously because our sequential growth is significant and we have very solid growth year over year. And so the amount of supply is growing dramatically, it’s just that the demand is so robust that we envision having supply constraints for the quarter.
Luca Maestri: And Jim, on Services. The 26% growth rate that we had was better than what we were expecting at the beginning of the quarter. And it was really across the board. It’s difficult to single out a specific area because we set all-time records on cloud. We set all time records across the board, AppleCare, Music, Video, advertising, payment services, the App Store was a September quarter record, so it was strong across the board. You know, when we look at the Services business, we always think about some fundamental factors that allow us to have good visibility over the sustainability of the business, right? The fact that the installed base continues to grow. That’s obviously a positive. The fact that the number of people that are actually paying on the platform continues to grow double digits. And so that obviously increases our opportunity. The number of subscriptions that we have on the platform, we mentioned during the call, 745 million paid subs right now. It’s an increase of 160 million versus just 12 months ago, right? And obviously the fact that we continue to launch new services and new offerings within the services that we already have, new features. That obviously gives us a lot of momentum going forward. We’re very fortunate. We have a very… now it’s a very large business, $68 billion in the last 12 months, and very diversified. We sell a lot of different services and our customers seem to really enjoy the experience that they have on the platform.
Chris Caso, Raymond James: For my first question, it’s a question about your ability to recapture sales that you weren’t able to fill in Q4/Q1 in Q2. And you have some experience in that from last year when the iPhone, not all the models launched the same time and some were late. And you did recapture some of that as you went past the holidays. Do you think that we should expect similar behavior this year? And then with that also, will all product categories behave similarly, meaning that are there some product categories where if you miss the holidays, you just missed the sale.
Tim Cook: I think there are some products that people buy as gifts that if it’s not there that it’s perishable. But I think that we have a lot of products as well, that people will wait for and would expect those to be captured in a different time period. And so it’s combination for this certain quarter, the holiday quarter, Ibelieve.
Chris Caso Could you speak to iPhone mix? One of the things we noted is that the delivery time for all iPhones are a bit long because of the constraints. They’re a bit longer on the Pro and the Max. Is that a function of supply or demand or perhaps both. And again, I would imagine you have a little better handle on that this year, given that all the phones were launched at the same time.
Tim Cook: Yeah, it’s really too early to make comments on mix at this point, because we have been in a constrained environment. So the mix becomes more obvious once supply and demand are balanced.
Harsh Kumar, Piper Sandler: First of all, great job managing to these supply constraints. It’s obviously affecting everybody. So congratulations. And Tim, one for you, a strategic question: When Apple thinks about strategic areas that as a company, they want to own, for example, software is high priority, but you’re also one of the largest semiconductor companies if the company was standalone. So, curious about the kind of input and thinking that goes into owning some piece of technology. For example, when we survey people, they say batteries and screens are very important. So why does an Apple, for example, what pauses Apple from looking at areas like that?
Tim Cook: We look at ones where we believe we can make a substantial difference, and have a level of differentiation. And so we’ve put a lot of energy in the silicon space because we have felt that we could design and develop products that we could not if we were just buying what’s available in the commercial market. And as you can see more recently, we made that call on the Mac as well, and have shifted to our own chips there. And so it really depends on whether we see a way to do something that’s differentiated or not. And I wouldn’t want to rule anything out. It’s more of whether or not we see our way clear to doing something that is materially better. We feel like we’ve done that that in the chip area.
Harsh Kumar: Thank you for that, Tim. And then I’ve got one for Luca. I’m going to go back to a question that Amit asked earlier in the call about gross margin. So when I look at the September quarter, Services obviously grew much faster than the product business, margin was down, and same thing for December. But I think you’re effectively saying that there’s a lot of new product launches. Would that not go into OPEX, for example, marketing, etc., As opposed to COGS, or is there something that maybe needs to be clarified here?
Luca Maestri: There is certainly obviously that we have launch expenses in marketing and advertising, of course, when we launch new products. But the reality, what happens, we always make our products better, which means adding new technology and new features to the product. So typically when you move from one generation of products to the next one, the cost structures tend to be higher, particularly at the beginning of the cycle. And so when you make that transition, there is always some level of margin compression from the transition to a new product. The other aspect that you need to think about is the fact that the December quarter is the holiday season. And so the percentage of products business that we have in the holiday quarter is higher than what we have in the September quarter, for example, and therefore, as you know, because the services margins are higher than the products margin, there’s also a mix between the products and services business that plays into the gross margins for the company, right? And that’s what you see as you move sequentially from September to December.
Wamsi Mohan, Bank of America: I had a question broadly about pricing of new products. This year, Apple launched the iPhone 13 at a slightly lower price than where the 12 was launched last year in China. Can you maybe help us think through, what are some of the things that you look at in deciding that, and is that an action that you could take more broadly in other regions?
Tim Cook: We look at a variety of things, including our costs, including competition and including local conditions and exchange rates and a number of different things. And so there’s no formula for determining, it’s done by a level of judgment, looking at a number of different data points. And we do that region by region,
Wamsi Mohan: But we shouldn’t as investors think of that as something structural that you intend to use to flex demand curves more globally?
Tim Cook: It’s something we’ve always done. And so it’s not something that is new to this year and this cycle.
Wamsi Mohan: Okay. You’ve introduced a lot of new services over the past few years, and these have become a much more important part of the Apple story. Can you maybe share either some metrics on some of the new services, like TV+ in terms of paid subs, and how are you measuring the success of these investments?
Tim Cook: Well, we look at a number of things internally that we don’t share externally. And so you can bet that we’re looking at subs and ARPUs and conversions and churn, and all of the normal things you would look at with a subscription business. But we’re not going to get into sharing those on an individual service basis. What we’re trying to do is give you visibility to the aggregate number of subscriptions that we have had, which Luca covered earlier with the 745 across both Apple branded and third-party. And so we’re giving you an aggregated view of it instead of at the individual service level. But you can bet that we’re managing it at the individual service level.
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