Six Colors
Six Colors

by Jason Snell & Dan Moren

This Week's Sponsor

Clay - A beautiful relationship manager for macOS and iOS, built automatically from email, Contacts, calendar, iMessage, LinkedIn, and more. Try it free for 60 days.

By Jason Snell

The new iPhone won’t ship until October

Warning: This story has not been updated in several years and may contain out-of-date information.

On Apple’s quarterly call with analysts Thursday, Apple CFO Luca Maestri made it official — the new iPhones won’t ship until October this year.

Here’s what he said:

As you know, last year we started selling the new iPhone in late September. This year, we project supply to be available a few weeks later.

Analyst Jim Suva of Citigroup wasn’t sure he had heard Maestri correctly, so he asked him about it late in the call, and this was Maestri’s response:

I said in my remarks that a year ago, we launched the new iPhone in late September. So I was referring to new product. And I said that this year, the supply of the new product will be a few weeks later than that.

So there you have it. A few weeks later than late September, or as it’s most commonly called, “October.”

If you appreciate articles like this one, support us by becoming a Six Colors subscriber. Subscribers get access to an exclusive podcast, members-only stories, and a special community.

Search Six Colors