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Six Colors

by Jason Snell & Dan Moren

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By Jason Snell

Fun With Charts: Today’s iPhone price spread

With the new iPhone SE being announced this week, I thought I’d chart out the current range of iPhones Apple is selling, organized by price and by the single spec that differentiates the different price levels within a single model—storage space.

Apple’s got a pretty solid spread of prices slots, but that gap between the iPhone 11 and iPhone 11 Pro really sticks out. Apple’s prices mean you can make no mistake about which portion of the product line is the cutting-edge, premium, spared-no-expense part.

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