Six Colors
Six Colors

by Jason Snell & Dan Moren

This Week's Sponsor

Unite 5 - Turn Web Apps into Supercharged macOS apps

The lobby outside the Steve Jobs Theater, post event.

By Jason Snell

Apple event, you’re only a day away

Note: This story has not been updated for several years.

The sun will probably come out in Cupertino tomorrow, whether you bet your bottom dollar or not. It’s fall in the Bay Area and it’s forecast to be sunny and warm. Hmm, the Bay Area warm in September? That’s almost as predictable as Apple announcing new iPhones.

Tomorrow, beginning at 10 a.m. Pacific at the Steve Jobs Theater, we’ll get a look at the latest iPhone models, presumably what’s next with the Apple Watch, and possibly some clarity on a few of Apple’s new services, most notable Apple Arcade and Apple TV+.

Who knows, maybe there will even be a surprise product announcement. It’s unlikely to be as big a buzz as the one the Apple Watch got when it was introduced five years ago today. That event, held at the Flint Center in Cupertino, was the last one for me and several of my colleagues at Macworld, so it’s memorable in a lot of ways. It’s hard to believe it’s been five years.

In any event, time marches on. Who knows what will leap out of tomorrow’s event that will end up sticking in our memories for five years? Or will we lucky enough for it to be a day we’ll never forget?

I’ll be at Apple Park Tuesday for the event, and then we’ll do a special episode of Upgrade right after I return home. Get a good night’s sleep, everyone!

If you appreciate articles like this one, support us by becoming a Six Colors subscriber. Subscribers get access to an exclusive podcast, members-only stories, and a special community.

Search Six Colors