By Jason Snell

April 30, 2019 2:12 PM PT

Last updated August 16, 2023

This is Tim: Transcript of Apple’s Q2 2019 call with analysts

[Every quarter Apple’s CEO and CFO talk to financial analysts on an hourlong call. This is the transcript of that call from Tuesday, April 30, 2019. While you’re here, check out our charts of the quarter and analysis of the results.]

Tim Cook: Thanks Nancy, and good afternoon, and thanks to all of you for joining us today. This has been an exciting and productive quarter for Apple. In my letter to investors at the beginning of January I wrote that one of Apple’s great strengths is our culture of flexibility, adaptability, and creativity. This quarter featured some important announcements that speak to the power of our commitment to innovation and long-term thinking. I’d like to start with some topline highlights and then move into greater detail with you.

I’ll get started with financial results. Our revenue was 58 billion dollars, toward the high end of our guidance range. We see this result as a positive outcome in light of ongoing headwinds from weaker foreign currencies relative to the U.S. dollar. In constant currency, our year-over-year revenue performance would have been 200 basis points better than our reported results indicate.

We had great results in a number of areas across our business. It was our best quarter ever for services, with revenue reaching 11.5 billion dollars. We had a blockbuster quarter for iPad, with revenue up 22 percent from a year ago. This is our highest iPad revenue growth rate in six years. And it was another sensational quarter for wearables, with growth near 50 percent. This business is now about the size of a Fortune 200 company, an amazing statistic when you consider it’s only been four years since we delivered the very first Apple Watch. I’ll talk more about these categories later.

While we grew year over year in developed markets, and while we had record March quarter results in a number of major markets including the United States, Canada, the United Kingdom, and Japan, we did experience a revenue decline in emerging markets.

But we feel positive about our trajectory. Our year over year revenue performance in Greater China improved relative to the December quarter, and we’ve seen very positive customer response to the pricing actions we’ve taken in that market, our trade in and financing programs in our retail stores, the effects of government measures to stimulate the economy, and improved trade dialogue between the United States and China. Our App Store results are still reflecting the impact the slowdown and regulatory approval in gaming apps in China. But we’re encouraged by the recent increase in the pace of approvals. We believe strongly in our long-term opportunity in China thanks to our robust ecosystem, our talented developer community, and the country’s growing population of tech-savvy consumers who value the very best products and services.

For iPhone, while our worldwide revenue was down 17 percent from a year ago, declines were significantly smaller in the final weeks of the March quarter. Looking back at the past five months, November and December were the most challenging. So this is an encouraging trend. We like the direction we’re headed with iPhone, and our goal now is to pick up the pace. Importantly, our active installed base of devices continues to grow in each of our geographic segments, and set a new all-time record for all major product categories. That growing installed base is a reflection of the satisfaction and loyalty of our customers and it’s driving our services business to new heights. In fact, we had our best quarter ever for the App Store, Apple Music, cloud services, and our App Store search ad business, and we set new March quarter revenue records for Apple Care and Apple Pay.

Apple Pay transaction volume more than doubled year over year, and we’re on track to reach 10 billion transactions this calendar year. Apple Pay is now available in 30 markets and we expect to be live in 40 markets by the end of the year. More and more transit systems are accepting Apple Pay, and New York’s MTA system will begin the rollout in early summer. As we’ve seen in places like London, Tokyo, and Shanghai, contactless entry into transit systems helps to spur broader Apple Pay adoption, and we believe this will get even more people using Apple Pay in the United States. And TicketMaster has just announced that they will be accepting Apple Pay for ticket purchases on the web and through the Ticketmaster app, and over 50 of their entertainment and sporting event venues are launching contactless tickets this year, including the vast majority of NFL stadiums.

Subscriptions are a powerful driver of our services business. We reached a new high of over 390 million paid subscriptions at the end of March, an increase of 30 million in the last quarter alone. This was also an incredibly important quarter for our services moving forward. In March, we previewed a game-changing array of new services, each of them rooted in principles that are fundamentally Apple. They’re easy to use. They feature unmatched attention to detail. They put a premium on user privacy and security. They’re expertly curated, personalized, and ready to be shared by everyone in your family. These features aren’t just nice-to-have. They actually help to eliminate the boundary between hardware, software, and service, creating a singularly exceptional experience for our users.

First, building on the great momentum of Apple News, which is already the number one news app in the United States and the United Kingdom, we launched Apple News+. It will bring together over 30 popular magazines, leading newspapers, and digital publishers into a beautiful, convenient, and curated experience within the Apple news app. Apple News+ builds on our commitment to supporting quality journalism from trusted sources while providing the best magazine and news reading experience ever for mobile devices.

Advancing our vision to replace the wallet, we announced Apple Card, built on principles Apple stands for, like transparency, simplicity, and privacy. Apple Card is integrated into the Wallet app and delivers all-new experiences that only Apple can provide, integrating our hardware, software, and services in an elegant solution that places the customer at the center. It’s the first card to encourage you to pay less interest, eliminate fees, and give you daily cash on all your purchases, and customer interest to date has been terrific.

We also previewed Apple Arcade, the world’s first game subscription service for mobile, desktop, and the living room. With over 100 new games all with no ads or ad tracking, no additional purchases, and respect for user privacy, we’ve created a service for players of all ages, kids to teens to adults, and one that families can enjoy together. The App Store is already the world’s biggest gaming platform, and we think Apple Arcade is a great way to unleash the creativity of the game developer community, with a collection of new games not available on any other mobile platform or in any other subscription service. We can’t wait for our customers to experience it for themselves, beginning this fall.

We were thrilled to provide a peek at what’s new for TV. Beginning in mid-May the all new Apple TV app will bring together the different ways to discover and watch shows, movies, sports, news, and more, in one app across iPhone, iPad, Apple TV, Mac, smart TVs, and streaming devices. And users can subscribe to and watch new Apple TV channels like HBO, Showtime, and Starz, paying only for services they want, all on demand, available on and offline. And coming this fall, Apple TV+ will be the new home for the world’s most creative storytellers, featuring exclusive original shows, movies, and documentaries.

We also had several major product introductions during the quarter.

We launched a new more powerful iMac, with dramatic increases in both compute and graphics performance, making it a great update for consumers and pros alike. For our Mac business overall, we faced some processor constraints in the March quarter, leading to a 5 percent revenue decline compared to last year. But we believe that our Mac revenue would have been up compared to last year without those constraints, and don’t believe this challenge will have a significant impact on our Q3 results.

For iPad, we were very happy to return to growth in Greater China, while generating strong double-digit growth in each of our other geographic segments. Our great iPad results were driven primarily by strong customer response to iPad Pro. Late in the quarter, we launched an all-new iPad Air with an ultra thin design, Apple Pencil support, and high-end performance powered by Apple’s A12 Bionic chip. In addition, we introduced a new iPad mini, a major upgrade for iPad fans who love an ultra-portable design, and like the new iPad Air it delivers the power of the A12 Bionic and support for Apple Pencil.

Last month we introduced new AirPods, the second generation of the world’s most popular wireless headphones, and demand has been incredible. This is nothing less than a cultural phenomenon. With a new Apple-designed H1 chip, the new AirPods deliver faster connect times, more talk time, and the convenience of hands free “Hey Siri.”.

Our retail and online stores continue to be a key point of innovation. As we mentioned in January, we’ve been working on an initiative to make it simple to trade in a phone in our store, finance the purchase over time, and get help transferring data from the old phone to the new phone. As part of this initiative, we rolled out new trade-in and financing programs in the U.S., China, the UK, Spain, Italy, and Australia. The results have been striking. Across our stores, we had an all-time record response to our trade-in programs, and with more than four times the trade-in volume of our March quarter a year ago.

With each passing quarter, we’re more inspired by the impact our products are having on people’s fitness and health. This quarter we brought the ECG app on Apple Watch Series 4 to Hong Kong and 19 European countries, including France, Germany, Italy, Spain, and the UK. Just like when the ECG app launched in the United States, there’s hardly a day that goes by that I don’t get a letter or an e-mail from a customer in one of these countries talking about how this feature has significantly changed their life.

We believe we’re really just beginning to tap into what we can do to help our users actively manage their health and well-being. For example, last month Stanford Medicine reported results of the Apple Heart Study, the largest study ever of its kind, which enrolled over 400,000 participants from all 50 states in a span of only eight months. And hundreds of institutions are now supporting health records on iPhone, with recent additions including Michigan Medicine and UT Health Austin. In February, we announced that we are working with the U.S. Department of Veterans Affairs to make health records on iPhone available to veterans. This will be the first record-sharing platform of its kind available to the V.A., which is the largest medical system in the U.S., providing service to more than nine million veterans across more than 1200 facilities.

Apple’s innovation extends beyond the impact we have in the lives of our customers to the impact we leave on the world around us. We recently marked Earth Day with several major announcements about our efforts to leave the world better than we found it. We’ve completed the allocation of our 2.5 billion dollar green bond proceeds across 40 environmental initiatives around the world, to projects ranging from solar power generation to water conservation to development of custom alloys for our products made from 100 percent recycled aluminum. We’ve announced a major expansion of our recycling programs, including quadrupling the number of locations where U.S. customers can send their iPhones to be disassembled by Daisy, our recycling robot. Each Daisy can now disassemble one point two million devices per year, allowing recovered materials to be recycled into the manufacturing process. And we’ve partnered with a record number of our suppliers to follow our lead and transition to 100 percent clean energy. With the help of these 44 suppliers, we will exceed our goal of bringing four gigawatts of renewable energy into our supply chain by 2020, with over one additional gigawatt projected within that timeframe. In the last calendar year alone, the partners that have joined this effort have generated enough clean energy to power over 600,000 homes in the United States. We’re very proud of the progress that we and our partners are making and hope our actions will inspire other businesses to do what they can to protect the world that we share.

We are as excited as ever about our great pipeline of hardware, software, and services, and we’re looking forward to sharing more information about the future of our four software platforms at our Worldwide Developer Conference, now less than five weeks from from now. Everyone here is hard at work to prepare for WWDC, and it’s always a privilege to get to share the future of our platforms with the community of world changing developers who bring it to life. You are not going to want to miss this one.

We’re in the fortunate position of generating more cash than we need to run our business and invest confidently in our future. So today we’re announcing the latest update to our capital return program, including an increase to our share repurchase authorization and our quarterly dividend. For more details on that and our March quarter results I’ll turn the call over to Luca.

Luca Maestri: Thank you Tim. Good afternoon everyone. Revenue in the March quarter was 58 billion, near the high end of the guidance range that we provided 90 days ago, and down 5 percent from last year. Our revenue decline reflects 200 basis points of negative foreign exchange due to the strength of the U.S. dollar. Overall products revenue declined 9 percent, driven primarily by iPhone, while Services revenue grew 16 percent to a new all-time record. We also set a new March quarter record for wearables, home, and accessories, and we recorded our best iPad growth rate in six years. Company gross margin was 37.6 percent in line with our guidance products. Gross margin was 31.2 percent, down about 310 basis points sequentially due to the seasonal loss of leverage and headwinds from foreign exchange. Services gross margin was sixty three point eight percent, up 100 basis points sequentially, due to a different mix and leverage from higher revenue. Net income was eleven point six billion, diluted earnings per share were two dollars and 46 cents, and operating cash flow was 11.2 billion.

Let me provide more color for our various revenue categories. iPhone revenue was 31.1 billion. We’ve seen positive customer response to recent pricing actions in certain emerging markets, as well as enhancements to our trade-in and financing programs, and our year-over-year performance improved relative to our December quarter results in greater China, in the Americas and in Japan. Our active installed base of iPhone reached a new all time high at the end of March. This growing installed base reflects the industry leading satisfaction and loyalty of our customers. The latest survey of U.S. consumers from 451 Research indicates customer satisfaction of 99 percent for iPhone XR, XS, and XS Max combined. And among business buyers who plan to purchase smartphones in the June quarter, 81 percent plan to purchase iPhones.

Turning to services, as Tim said, it was our best quarter ever with 11.5 billion in revenue, an increase of 16 percent from last year. We generated double-digit revenue growth across the App Store, Apple Music, cloud services, Apple Care, Apple Pay, and our App Store search ad business. And we set all-time services revenue records in four of our five geographic segments. We’re very happy with this performance. As you can see from our new disclosures, services accounted for 20 percent of our March quarter revenue and about one-third of our gross profit dollars.

Customer engagement in our ecosystem continues to grow. The number of transacting accounts on our digital content stores reached another new all-time high during the quarter, with the number of paid accounts also setting a new all-time record and growing by strong double digits over last year. And we now have over three hundred and ninety million paid subscriptions across our services portfolio, an increase of 120 million versus just 12 months ago. All subscription categories are growing strong double digits, and as we mentioned a quarter ago, we expect the number of paid subscriptions to surpass half a billion during 2020. On the App Store our subscription business is extremely diversified and is growing strongly around the world. In fact, the number of paid third-party subscriptions increased by over 40 percent compared to last year in each of our geographic segments. And across all third party subscription apps, the largest accounted for only zero point three percent of our total services revenue.

Next I’d like to talk about the Mac. Revenue was 5.5 billion compared to 5.8 billion a year ago, with the decline driven primarily by processor constraints on certain popular models. In spite of this challenge, we generated double-digit Mac revenue growth in Japan and Korea, setting new all-time Mac revenue records in both markets. On a global basis, nearly half of the customers purchasing Macs during the quarter were new to Mac, and the active installed base of Macs reached a new all time high.

We had great results for iPad, with 4.9 billion in revenue, and growth accelerating from the December quarter to 22 percent. iPad revenue grew in all five of our geographic segments, with a return to growth in Greater China and strong double digit growth in all other segments. We had our best March quarter ever for iPad in Japan, and we were especially pleased by performance in Korea, Thailand, and Mexico, where revenue more than doubled over last year. In total, over half of the customers purchasing iPads during the March quarter were new to iPad and the iPad active installed base also reached a new all time high. iPad revenue growth has been fueled primarily by the great customer response to our new iPad Pros. These completely redesigned iPads, with full-screen Liquid Retina displays, Face ID, powerful A12X Bionic chip with Neural Engine, and support for the new Apple Pencil and smart keyboard, make make iPad Pro the perfect PC laptop replacement for both consumers and professionals. The most recent surveys from 451 research measured a 93 percent customer satisfaction rating for iPad overall. Among customers who plan to purchase tablets, 77 percent of consumers and 75 percent of businesses plan to purchase iPads.

Wearables, home and accessories revenue set a new March quarter revenue record at 5.1 billion, fueled primarily by the strong performance of our wearables business, which grew close to 50 percent. Within this category, Apple Watch is the best selling and most loved smartwatch in the world, and produced its best results ever for a non-holiday quarter. It’s reaching many new customers, with three-quarters of purchases going to customers who have never owned an Apple Watch before. Interest in AirPods has been off the charts and we working hard to catch up with the incredible customer demand.

Turning to our retail and online stores, we generated very strong double-digit revenue growth from Apple Watch and iPad. We also announced 50 new Today at Apple sessions during the quarter, in three new and expanded formats. Skills, walks, and labs, free at our stores around the world.

We’re making important progress in the enterprise market, helping transform major industries. We’re building on Apple’s leading position in key functional areas to expand our reach and share within large accounts. Aviation is a strong example of this strategy at work. Across 450 airlines, iPad is overwhelmingly the preferred solution for the pilot’s electronic flight bag. We’ve been making great progress expanding Apple’s footprint beyond the cockpit into the cabin, where more than half of the top 50 airlines have now implemented iOS to enhance the guest experience as well as enable a new use case with mobile point of sale. We’re also seeing traction with other mission-critical airline functions in ground operations and flight maintenance. For example, one of the largest airlines in the world tells us that the adoption of iPod has cut maintenance delays in half. Apple services are also making their way onboard, including growing adoption of Apple Pay for food and beverage purchases, and in-flight access to Apple Music.

We’re also seeing significant iOS traction with large enterprise platforms, which are the face of complex back-end systems to tens of millions of employees around the world. The end-user employee experience is vital to engagement and productivity, and with the increasing mobility of today’s modern workforce, those experiences are best on native iOS applications. We see great momentum through the growing number of iOS SDK’s being delivered by the world’s largest enterprise platforms. For instance, SAP’s SDK for iOS continues to gain strong traction with their customers, growing by more than 40 percent in the last six months. And this past quarter, SalesForce released its SDK, enabling developers to build native iOS applications directly on top of the Salesforce platform.

And finally, our enterprise channels continue to build momentum. In February, our Apple at Work initiative was launched with AT&T. This extension to our ongoing collaboration with AT&T will make it easy for more customers to choose the best Apple products for their needs in the enterprise and modernize their business. AT&T will will enable business services for Apple products, to help companies with their I.T. strategy, including device management, security, productivity, and collaboration.

Let me now turn to our cash position. We ended out the quarter with 225 billion in cash plus marketable securities. We also had 101 billion in term debt and 12 billion in commercial paper outstanding, for a net cash position of almost 113 billion. As a result, we are in a very strong position that allows us to invest confidently in all areas of the business while continuing to return value to our shareholders. Just last year, we announced a commitment to contribute more than 350 billion to the U.S. economy over the next five years, including the creation of 20,000 jobs. More recently, we’ve announced a major expansion in Austin, Texas, and in other cities across the country. All these efforts are essential investments to make sure that we’re incorporating innovative ideas and top talent wherever they emerge. As we execute those initiatives, we’re also able to return over 27 billion to investors during the March quarter. We began a 12 billion accelerated share repurchase program in February, resulting in the initial delivery and retirement of 55.1 million shares. We also repurchased 71.7 million Apple shares, for twelve billion, through open market transactions, and we paid 3.4 billion in dividends and equivalents.

Our priorities for cash have not changed over the years. Most importantly, we always want to maintain the cash we need to run our business, maintain strategic flexibility, and invest in our future. We are well on our way towards meeting the investment projections we laid out early last year. We also want to work towards a more optimal capital structure, and as we said before, it is our plan to reach a net cash neutral position over time. Given our confidence in Apple’s future and the value we see in our stock, our board has authorized an additional 75 billion for share repurchases, and because we know many of our investors value income, we are also raising our quarterly dividend for the seventh time in less than seven years, to 77 cents—an increase of about 5 percent from the previous amount. We’ve paid over 14 billion dollars in dividends and equivalents over the last four quarters alone, making us one of the largest dividend payers in the world. Going forward, we continue to plan for annual increases in dividends per share.

As we move ahead into the June quarter, I’d like to review our outlook, which includes the types of forward-looking information that Nancy referred to at the beginning of the call. We expect revenue to be between 52.5 and 54.5 billion dollars. This guidance range comprehends 300 basis points of negative foreign exchange impact year over year. Also, as a reminder, in the June quarter last year our services revenue included a favorable 236 million one-time item in connection with the final resolution of various lawsuits. We expect gross margin to be between 37 and 38 percent. We expect OpEx to be between 8.7 and 8.8 billion. We expect OINE to be about 250 million, and we expect the tax rate to be about 16.5 percent. Also reflecting the approved increase, today our board of directors has declared a cash dividend of 77 cents per share of common stock, payable on May 16 2019 to shareholders of record as of May 13, 2019. With that, I’d like to open the call to questions.

Shannon Cross, Cross Research: Tim, can you talk a bit more about what you’re seeing in China? Clearly it looks like things are improving sequentially. You also mentioned that last two weeks of the quarter were stabilizing in emerging markets, I believe. So what are customers saying there, what are your partners saying in China?

Tim Cook: In the iPhone space we saw a better year over year performance in the last weeks of the quarter as compared to the full quarter or November and December, which appears to be the trough. I think there’s a there’s a set of reasons for this. One, we made some price adjustments, essentially backing out the weaker currency effect and then some. There’s stimulus programs that the government has executed including—and this happened in early April—VAT being reduced from 16 to 13 percent. So they’ve been aggressive in the stimulus side. Three, our trade in and financing programs that we’ve implemented in our retail stores have been very well received there. And I’m happy with the results to date there. And four, there’s an improved trade dialogue between the U.S. and China and from our point of view this has affected consumer confidence on the ground there in a positive way. And so I think it’s a set of all of these things and we certainly feel a lot better than we did 90 days ago.

Shannon Cross, Cross Research: Thank you. And then I’m sure you’re probably expecting a question on Qualcomm settlement. So what would you like to say on the settlement? How are you thinking about your component providers going forward? And how should we think about this with regard to your development plans in the future, because I’m sure you’re not going to talk about when you’re gonna do 5G, but clearly it helps that path.

Tim Cook: We’re glad to put the litigation behind us and all the litigation around the world has been dismissed and it’s settled. We’re very happy to have a multi-year supply agreement and we’re happy that we have a direct license arrangement with Qualcomm which was I know important for both companies, and so we feel good about the resolution.

Samik Chatterjee, JP Morgan: Tim, you talked about China responding well to the pricing actions that you’ve taken in that market. Do any of those learnings kind of carry through into how you decide pricing in the remaining emerging markets like India etc. as you get ready for the next product cycle?

Tim Cook: We have made some adjustments in India, and we’ve seen preliminarily some better results there. Everything that we do does advise everything we do in the future, so we try to learn the best we can and fold that into our thinking, and we’ll obviously do that with this as well.

Samik Chatterjee, JP Morgan: Luca, we see that you are getting to higher operating expenses. How much of that incremental is going in to support the new services that you’re planning to launch later in the year?

Luca Maestri: Yeah, of course we are supporting both our products and services business, and you can see the trajectory of our OpEx over the different quarters. Clearly as we add new services, we will need to make the necessary investments to support them. Our services business has multiple streams, in total it is accretive to company gross margins. You’ve seen the latest, we’re running services margins at over 60 percent, so it’s a very important business for us in many ways, for our ecosystem and for our ability to monetize it. And so clearly we will make all the necessary investments to ensure that the new services are successful and we’re really encouraged by the level of customer response that we’ve received so far in anticipation for the launch of these services.

Katy Huberty, Morgan Stanley: Luka, if I look back over the past five years, June quarter revenue typically declines about 15 percent from the March quarter. You’re guiding to an 8 percent drop this year. So can you just talk about which regions or product segments you think can outperform that typical seasonality?

Luca Maestri: Yes, Katie. And keep in mind, by the way, we are reporting this guidance including a 300 basis point negative impact from foreign exchange, so actually in constant currency the numbers would be would be even stronger. At the product category level we expect that we will continue to have strong revenue growth from the non-iPhone categories, as we’ve had for the first half of our fiscal year. We’re also expecting a relative improvement in our iPhone performance on a year over year basis in Q3 versus the first half. As Tim said, March was the strongest month of the quarter on a year over year basis, and so this has given the confidence to provide the guidance you’ve seen. Geographically, of course, as you’ve seen from our results for the March quarter, China is it is the geo where we we found some challenges, but we believe the trajectory should improve over time.

Katy Huberty, Morgan Stanley: And then just as a follow up, Shannon said you’re not going to talk specifics around the timing of the 5G phone, but Tim maybe you can talk about how the company approaches a new technology like this, given the higher costs, but also potentially significant benefit, how you think about the right timing for coming to market with a product with those characteristics? And then just generally how meaningful you think 5G is as a demand driver for upgrades in your iPhone installed base.

Tim Cook: Katy this is one that I’m going to largely punt on as you would probably guess. We look at a lot of things on different technologies and try to look at and select the right time that things come together and get those into products as soon as we can. And certainly from a cost point of view, technologies have had cost pressure over the last couple of years or so. But on the flip side of that, there’s a number of things in the commodity markets going in the other direction at the moment, like DRAM and NAND. And so it’s difficult to project what happens next, but it’s the aggregate of all of it that really matters from a price point of view.

Jim Suva, Citi: In your opening remarks, Tim, you mentioned about pricing adjustments that you made in some of the markets, and then about the strength of the trade-in program. Can you help us understand about what type of lessons or elasticity you’ve learned about pricing and the trade-in programs of how it impacts like revenues and COGs and margins and things?

Tim Cook: Jim, in the opening remarks I was really talking about China, specifically, and I mentioned four things that I believe are responsible for the better year over year performance in Q2 relative to Q1, and also the the final weeks of March being better than the Q2 average, and the price reductions, that’s one of them, but there are three others, and one of the others is the trade in and finance programs that we instituted in our retail stores. Clearly what we’ve learned here—and it’s not a surprise, really—is that many, many people do want to trade in their current phone. It does, from a customer or user point of view, the trade-in looks like a subsidy. And so it is a way to offset the device cost itself. And many people in literally every market that we’ve tried this in—there is a reasonable number of people that want to take and pay for something on installments instead of all at once. And so, it’s a little different in each market in terms of what the elasticity is. But you can bet that we’re learning quickly on all of those.

The other two items that are not insignificant in China, that I don’t want to lose here, is that the stimulus programs I believe are having an effect on the consumer. And you know, the one that got the most visibility and that happened in early April was the VAT reduction from 16 percent to 13 percent, so it’s a very aggressive move. But there are other stimulus programs as well that likely have an effect at the consumer level. And then, finally, and this is not to be underweighted either, I think the improved trade dialogue between the countries affects consumer confidence in a positive way. And so I think it’s sort of the sum of all of those things.

Luca Maestri: And Jim, if I may add on the gross margin level, as we look at pricing actions, of course, anytime you do a pricing action it is gross margin percentage diluted, but what really matters to us and what we look at when we look at the elasticity of these programs is to see the impact on our gross margin dollars and the experience that we’ve had in a few of these emerging markets has been positive in that respect. And so that’s that’s what we think matters the most, really.

Wamsi Mohan, Bank of America/Merrill Lynch: Tim, you shared a lot of color around trade-ins, but I was also hoping maybe you can characterize what sort of dynamics you’re seeing across your installed base on these trade-ins. What type of devices are being traded in? Is the profile someone who has a really old iPhone, or are you seeing folks that have newer iPhones trading in, and what sort of incentives are you providing beyond sort of the financing to drive that? And do you see this as something that can accelerate replacement cycles here over the next year or so.

Tim Cook: Actually the product that’s being traded in is all over the place, to be honest. It’s 6, 6 Plus, 6S, 6S Plus, 7, 7 Plus, and then fewer 8 and 8 Plus, but there’s some of of each of those. And so you get customers that are on the two-year cycle, and some customers on a one-year cycle, and then customers as well on the three and four year cycles. And so it’s really all over the place and the incentives we’re offering, currently in our retail stores, a trade-in value that is more than sort of the “blue book” of the device if you will, for lack of a better description. And so we have topped those up to provide an extra benefit to the user. The installments are different in each geography. I would say that at the moment the geography that is doing the best in installments would be China. And we have a bit of a unique offering there, I think, versus what you can get in the regular market. And so that probably further helps us there.

And so you can bet that we’re learning on each of these, finding the parts that the user likes the most. I think the key is, we’re trying to build something into the consumer mindset that it’s good for the environment and good for them to trade in their current device on a new device. And we do our best to getting the current device to someone else that can use that, or, in some cases if the product is at an end of life, we are recycling the parts in it to make sure that it can carry on in another form.

Wamsi Mohan, Bank of America/Merrill Lynch:Luca, can you just clarify if the settlement with Qualcomm is creating either a headwind or tailwind to your gross margins in the near term, and does your guidance contemplate incremental pricing actions that could be creating some gross margin headwinds?.

Luca Maestri: As Tim has explained, we’ve reached this comprehensive agreement with Qualcomm. As part of this, we have agreed that we’re not going to share the financial terms of the agreement, so we we plan to honor that. What you see in our gross margin guidance for the June quarter, we guided 37 to 38 percent, fully comprehends the outcome of the agreement with Qualcomm.

Mike Olson, Piper Jaffray: So you have more than 1.4 billion active devices, and at your event you announced services that leverage that installed base. And you have obviously a remarkable position with kind of this Trojan Horse of devices out in so many households. So I guess the question is, and I know some of these services aren’t even live yet, but should we expect a continuation of the building out of new services categories like what we saw at the March event? Is there a pipeline of new services in the works, or have we kind of seen what we’re likely to see on that front for the near to intermediate term.

Tim Cook: Yeah, I wouldn’t want to get into announcing things on the call, but obviously we’re always working on new things. But right now we’re really focused on getting these four out there. We have the News+ in the market today, we’ll have the Apple Arcade and the Apple TV+ products in the market in the fall, and Apple Card will go out in the summer timeframe, and so we’ve got lots in front of us, and we’re very excited about getting these out there.

Mike Olson, Piper Jaffray: You mentioned the App Store search ad business a couple of times in the prepared remarks. Is that reaching a point where it’s become material and maybe moving the needle for overall services revenue, or is there anything you can quantify related to that? I also imagine that this is a high margin business, at least maybe higher than the overall services margin, but wondering if you can confirm if that’s the case or not.

Tim Cook: It’s growing very, very fast, Mike. I think it was up around 70 percent over the previous year. We’re expanding into new geographies as well, and we still have more geographies out there that we think can move the dial further. So it is definitely a a business that is big and getting bigger.

Louis Miscioscia, Daiwa Capital Markets: Tim, when you look at the four things that you have announced, and I realize they have different dates when they’re coming out, but which ones would you say over the next 12 months has the most potential to help your services line, and then maybe which one has the best long-term potential.

Tim Cook: We’re going to wait till we get these things out, and what I can tell you right now is that we’re taking sort of consumer interest on the Apple Card and there’s been a significant level of interest on that, and we’re excited. As you know, gaming is the top category on the App Store. And so the Apple Arcade will serve some of that market, and it serves it with a different kind of game, which we think will be great for developers and great for users. The TV+ product plays in a market where there’s a huge move from the cable bundle to over-the-top. We think that most users are going to get multiple over-the-top products and we’re going to do our best to convince them that the Apple TV+ product should be one of them. And then we’re working very hard to get everyone to give Apple News+ a look because we think it’s a very unique product, and I love magazines, and we have really wanted to support the publishers. And so we’re working very hard but at the very beginning of the ramp there. We wouldn’t do a service we didn’t think could be meaningful. So that’s that’s sort of the way I look at it. You know, these aren’t hobbies.

Louis Miscioscia, Daiwa Capital Markets: Follow up on India. Obviously market share there is well, well below China. I believe you’re looking to start manufacturing there. Obviously the potential could be huge, but the market already seems to be pretty dominated on the Android side. So maybe if you could just talk about trying to really aggressively ramp up share there.

Tim Cook: I think India is a very important market in the long term. It’s a challenging market in the short term, but we’re learning a lot. We have started manufacturing there, which is very important to be able to serve the market in a reasonable way. And we’re growing that capability there. And we would like to place retail stores there, and we are working with the government to to seek approval to do that. And so we we plan on going in there with sort of all of our might. We’ve opened a developer accelerator there which we’re very happy with some of the things coming out of there.

It’s a long term play. It’s not something that’s going to be an overnight huge business. But I think the the growth potential is phenomenal, and it doesn’t bother me that it’s primarily an Android business at the moment, because that just means there’s a lot of opportunity there.

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