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Six Colors

by Jason Snell & Dan Moren

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By Dan Moren

Apple introduces Product(RED) versions of iPhone 7, 7 Plus, doubles iPhone SE capacity

Note: This story has not been updated for several years.

Product(RED) iPhone

If you’ve been craving an iPhone in a color beyond silver, two versions of gold, or two versions of black, it is your lucky day. After ten years of teaming up with Product(RED) to raise awareness of HIV/AIDS in Africa and releasing red versions of iPods, Apple’s releasing both the iPhone 7 and 7 Plus in a red aluminum finish. The red version of the iPhone 7 is available in two capacities: 128GB for $749 or $849 for 256GB, while the iPhone 7 Plus starts at $869 for 128GB and $969 for 256GB. (In other words, basically the same as the Jet Black iPhone). They’re also available for purchase via the iPhone Upgrade Program. The new iPhones go on sale this Friday, March 24, at 8:01 a.m. Pacific and will be available worldwide.

Buried deep down in its iPhone press release, Apple also notes that it’s bumping the storage on the iPhone SE, which will now be available in 32GB and 128GB models, but at the same prices of $399 and $499 respectively. (This replaces the previous configurations of 16GB and 64GB.) Those two will be available for order on March 24.

Finally, Apple also briefly mentioned new silicon iPhone 7/7 Plus cases in azure, camellia, and pebble, as well as new leather cases in an audacious taupe, sapphire, and berry.

[Dan Moren is the East Coast Bureau Chief of Six Colors. You can find him on Mastodon at or reach him by email at His latest novel, the supernatural detective story All Souls Lost, is now available for pre-order.]

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