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Six Colors

by Jason Snell & Dan Moren

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By Jason Snell

Reminder: Apple quarterly earnings due Tuesday

Note: This story has not been updated since 2020.

Apple Watch went on sale during the most recent financial quarter. Will we get some hints about how it’s doing?

Once every three months, Apple talks about details of its business that it otherwise doesn’t talk about—because as a public company, it has to disclose its financial results to the world.

Even for people (like me) who are not interested in Apple for its balance sheet or its investment potential, it’s a great window into how Apple’s business is shaped and how the company’s core products are doing. There’s always something to be gleaned from the post-release conference call with analysts, too, usually via tidbits dropped by Tim Cook.

Here’s what you can expect Tuesday:

  • Around 1:30 p.m. PT (4:30 ET), raw results will be released. The business TV channels—which for the preceding 30 minutes were expressing skepticism that Apple is actually still in business and isn’t just a money laundering front for aliens—will chime in with instant analysis of dubious value.

  • Between 1:30 and 2, I’ll generate a whole bunch of charts that visualize the Apple results in interesting ways and post them here as well as on our event Twitter account, @sixcolorsevent.

  • At 2 PT/5 ET, the conference call starts. You can listen to it yourself or read the summation on @sixcolorsevent. We’ll also post a transcript of the more interesting things Tim Cook and company say on the call, later, right here.

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