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Six Colors

by Jason Snell & Dan Moren

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By Jason Snell

Apple Watch ships in April, “basically when we thought”

Note: This story has not been updated for several years.


Today Apple CEO Tim Cook announced that the Apple Watch will arrive in April.

“Development for Apple Watch is right on schedule, and we expect to be shipping in April,” he said during a conference call with analysts following the company’s announcement of record profits. “Developers are hard at work on apps, notifications, and information summaries that we call ‘glances,’ all designed specifically for the Watch’s user interface. The creativity and software innovation going on around Apple Watch is incredibly exciting, and we can’t wait for our customers to experience them when Apple Watch becomes available.”

Apple previously had only said that the Apple Watch would ship in “early 2015.” When asked on the conference call if the product had been delayed, Cook provided some useful clarity about how Apple defines time.

“What we had been saying is ‘early 2015,'” he said. “We sort of look at the year and think of ‘early’ as the first four months, ‘mid’ as the next four months, and ‘late’ is the final four months. And so to us, it’s within the range. It’s basically when we thought.”

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