By John Moltz
October 11, 2024 2:00 PM PT
This Week in Apple: From very late to too soon

You can finally rent that pressure washer with Apple Pay, Apple offers more entertainment options, and are the M4 MacBook Pros here already?
Tapping out
I am pleased to report that the last Apple Pay holdouts have surrendered and the great Mobile Payments War of the 2010s is at last over.
“Home Depot quietly begins rolling out Apple Pay support”
“H-E-B caves to the pressure and begins rolling out Apple Pay to all stores”
Welcome to 2015, merchants! You are not going to like the next 9 years.
It’s possible that these companies weren’t so much holdouts as they just made bad technology bets back in the day and were stuck with them.
Of course, it’s also possible that there is some retailer in a cave on an island somewhere still demanding customers use CurrentC, but rest assured that we will rout out these pockets of resistance and bring peace to a divided nation at last.
Here we are now, entertain us
You ever have that dream where you’re drowning? No? Would you like to? It’ll only cost you $3,500.
This week Apple released “Submerged”, a bespoke submarine nightmare for Vision Pro owners. Don’t say they never did anything for you. The reaction has been pretty favorable, so maybe Apple can make some other immersive nightmare fuel, since they don’t film in Sensurround anymore.
If you don’t have a Vision Pro, do you at least have Amazon Prime? Because starting later this month you will be able to enjoy Apple TV+ through Prime Video. Apple is seemingly looking to increase the number of viewers of its streaming service if not at any cost then at least at an additional $9.99 on top of your Prime subscription.
Getting TV+ through Prime is all well and good, but if you really want to get the premium brand experience, you’ll log in via a Chromecast device or Xbox plugged into the back of a Roku TV. Like the pros do.
Putting the cart M4 the horse
In an almost (but not quite) unprecedented turn of events, a Russian YouTube channel posted video this week of what appears to be the upcoming M4-based MacBook Pro. Apparently the base model with a non-Pro or Max processor, the laptop sports 16 GB of memory, implying that Apple will be doubling the RAM on the entry level.
It’s not 100 percent clear if this is real or more like this CNBC video of an Ozempic official—and I must emphasize here that I am not making this up—discussing the dangers of counterfeit drugs while sitting in front of a Dell laptop with an Apple sticker over the Dell logo (hat tip to Reddit via Paul Kafasis). RIP, irony. Also, RIP those stickers.
The laptop has since been offered up for sale (the M4, not the Dell), lending further credence to its claims of validity. I mean, it’s not like someone would offer to sell something over the internet that didn’t actually exist, right?
Don’t bother firing up eBay to look for ill-gotten M4 MacBook Pros, though, because soon enough you’ll be able to buy one the honest way: by paying full price from Apple and way too much for additional RAM and a larger hard drive.
As God intended. (The part of God will be played by Tim Cook.)
Mark Gurman says the company will announce new Macs around the end of October and ship them on November 1st. Which is just in time for my birthday, if you were still wondering what to get me.
Not that you’ve asked.
[John Moltz is a Six Colors contributor. You can find him on Mastodon at Mastodon.social/@moltz and he sells items with references you might get on Cotton Bureau.]




