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By Jason Snell

Apple in the Enterprise: The complete 2025 commentary

Every year we ask the Apple IT/Mac admin community for their opinions about how Apple fared in past 12 months. You can read our 2025 Enterprise report card for the average scores and some juicy quotes. But if you want to read all the comments from the panelists who were willing to share in public—all 25,000 words of it—who are we to stand in your way? They wrote it, you read it. That’s how this works.

Onward.

Continue reading “Apple in the Enterprise: The complete 2025 commentary”…


By Dan Moren for Macworld

I’m an Apple fan in 2025. What does that even mean?

I’m going to wax a little philosophical for this week’s column, which also happens to be my last.

Stay Foolish debuted ten years ago, almost to the day, but I’ve been writing regularly for Macworld for nearly twenty years. When I first started out, we were all excited about what the latest in technology—Intel-powered Macs—would mean for Apple’s long-term prospects for survival. Two decades later, nobody ever even whispers that Apple is doomed anymore, because to suggest it would mark you as somebody divorced from reality.

It’s difficult to overstate just how different the Apple of today is from the Apple of 2015 or 2006. In taking a retrospective look at Apple, we most often find ourselves comparing the enormously successful behemoth that Apple now is to the company’s nadir in the mid-90s, when it was just steps from going out of business. But the truth is that even in just the last decade or two the company has reached heights that seemed previously unattainable.

And somewhere along the way, I think the relationship of the company to its customers—and vice versa—changed as well. It’s something that I’ve found myself thinking about more and more in recent years. But is it me that’s changed, or is it Apple? I think probably a little of both.

Continue reading on Macworld ↦


By Joe Rosensteel

Roku’s winning strategy is ads. What’s Apple’s?

A photo of an Apple TV box with a Roku voice remote on top of it showing the Apple TV+ promotional button.

Last week, Roku held a press event in New York where they unveiled their latest streaming devices, wireless cameras, and minor adjustments to their existing, content-driven interface. If you were hoping for a dramatic update to Roku OS, Lucas Manfredi has the disappointing details over at The Wrap:

The platform introduced a “Coming Soon to Theaters” row and personalized sports highlights. It also launched short-form content rows in the All Things Food and All Things Home destinations for users to easily find smaller curated clips, from recipe tutorials to home organization hacks. It also unveiled badges to help users differentiate between free, paid, new and award-winning content.

If you have used Roku devices or TVs recently these announcements seem disproportionate to the scale of the event where Masaharu Morimoto served sushi, and puppies were available for adoption.

The hardware devices themselves don’t do anything novel over existing devices to justify this fanfare. That’s not that surprising when you consider that Roku loses money on its hardware. Ars Technica’s Scharon Harding summarizes it well:

For a clearer picture of how critical ads are to Roku’s business, in its fiscal Q4 2024 earnings report shared on February 15, Roku revealed that its devices division lost $80.4 million during the fiscal year. Meanwhile, its platform business, which includes Roku OS and its advertising arm, reported about $1.89 billion in gross profit.

Roku is the number one streaming platform in the U.S. It has been able to place promotions and ads in such a way that they drive consumers to shows and material, and has done so in a way that has mostly only grown its user base and the value of its promotional real estate.

Roku recently tested the limits of its customers by displaying an ad before the customer gets to the Roku interface. Chris Welch from The Verge asked Roku’s ad marketing lead, Jordan Rost, about that mess:

Rost didn’t say as much directly, but it’s apparent that Roku was keenly aware of the bubbling up of complaints. “Advertisers want to be part of a good experience. They don’t want to be interruptive,” he told me.

“We’re always testing. We listen to consumer feedback, we do all of our own A/B testing on the platform. We’re constantly tweaking and trying to figure out what’s going to be helpful for the user experience.”

I never expected the ad guy to say, “Ads suck!”, so this is completely in line with my expectations. Welch also asked him about that notorious patent to inject ads into the streams of non-Roku content. Again, he said nothing shocking:

He said Roku’s own platform is the “primary” focus of its ads strategy. But last month’s misstep isn’t going to stop the bigger plan to keep pushing to make ads more shoppable, interactive, relevant, and “delightful.”

I support Chris’s use of quotation marks around “delightful,” even if he was directly quoting Rost.

Recently, I had occasion to use a Roku 4K+ for a few weeks as my primary TV streamer, and it’s not all terrible ads top to bottom. As much as I might complain about ads, I see why most people don’t. Not because the drooling masses don’t know any better, but because everyone has different thresholds for advertisements and promotions.

The famous Roku City screensaver is actually a good metaphor for this. There’s a car driving through a city where there are various illustrated storefronts and billboards. The ads populate the places a person would see these things in real life—for example, I saw an ad for The Home Depot on the side of a building. It has absolutely nothing to do with entertainment whatsoever, but it’s more subtle than an autoplaying video before you get to the home screen. (People even have some strange affection for this screensaver, even though it’s an ad vehicle.)

Roku’s ads are mostly banner images that remind me of the old days of the web. They don’t even take up as much screen real estate as Amazon’s Fire TV interface bludgeoning poor Jason with mattresses. Roku’s content-driven interface obviously has value—otherwise advertisers and studios wouldn’t pay for placement there. The same goes for Amazon.

Every person will have their own tolerance level for advertising tested by the array of devices and services that they can use to watch TV, what the ads are for, how they are delivered, and how much they paid for the streaming device that shows it to them. Everyone will have a different threshold.

Suppose you’re weighing the difference between a cheap streamer box and paying maybe $100 more for a premium Apple model. In that case, Apple might be able to make the case that—despite its overbearing promotion of Apple TV+ subscriptions throughout the TV app—it provides an experience that’s a cut above the competition in terms of not pushing ads at you from every corner of the screen and using your viewing data to profile you.

But it doesn’t do that. Since 2015, it’s been all about how powerful the Apple TV is.

It can play games (third-party controller not included)! It can be a smart home hub (entry-level model no longer includes a Thread radio)! You can connect HomePods in stereo pairing modes (please buy two, very old, very slow-to-respond smart speakers that will grab requests they can’t act on)! It has Siri (it won’t get Apple Intelligence Siri or access your semantic index)! There are user profiles built into the OS (that don’t do anything)! You can watch Apple TV+ on it (or literally anything else)!

Competing devices tend to be pretty pokey (either because of underpowered hardware, or poorly optimized code), but they succeed because they’re cheap, and they’re just for TV. Apple recycles iPhone chips into Apple TVs, and anyone can tell you they’re overkill for simply streaming video to a TV.

There are rumors that there’s a new Apple TV coming later this year. It’ll likely have a chip that’s closer to the current generation of phone chips, which doesn’t suggest the boxes are getting any cheaper.

Roku and Amazon treat their hardware as a loss leader to get people into a platform where they can be monetized. Apple doesn’t need to do that, but there’s still plenty of room here to make an Apple TV box that just does TV. (Apple used to sell the 3rd generation Apple TV for $70. There’s certainly room under $130 for a stripped-down device.)

Cynically, a person could say that Apple needs to copy what Roku is doing and integrate ads into the interface—just as it’s so deftly integrated ads into the App Store—and subsidize the hardware. I don’t have any interest in seeing it do that.

I’d rather see Apple try to compete with these low-end devices by offering something priced a bit lower, with a revamped content-driven interface. Apple will never be able to match Roku or Amazon on price, but if it could offer a sub-$100 box with good content recommendations, combined with a story about limiting ads and ensuring privacy, it could make a more persuasive case.

[Joe Rosensteel is a VFX artist and writer based in Los Angeles.]


Apple tiptoes a line between the U.S., China, and India, while Europe hits back with a big fine. Is the solution to the iPad’s high-end malaise… the Mac menu bar? And for Google, no thermostat is forever.


By Shelly Brisbin

An alternative take on sleeping with the Apple Watch

During a very bad night’s sleep, the Health app shows how long I was awake, and how much time it took for me to get back into core sleep. The weekly chart gives averages for amount of time sleeping in various stages.

Jason wrote last week about his experience wearing an Apple Watch for sleep. He said he hasn’t gained a lot of actionable information from the data his watch gathered. My experience has been different.

I first tried sleep tracking with a Fitbit in 2017. I was able to note how much sleep I got each night, and some limited information about how well I slept. At the time, I didn’t mind that it wasn’t directly actionable. It was enough to understand something about my sleep patterns, and to know which nights of the week I tended to get the most rest. When I bought a used Apple Watch Series 4, I stopped wearing the Fitbit. Unfortunately, the Series 4’s by-then limited battery life meant I couldn’t easily sleep with it and wear it during the day, too.

When sleep apnea detection came to watchOS and newer watches, I eagerly snapped up a Series 9, ready to find out if a doctor’s speculation about my potential for apnea would be borne out by the watch. I have had bouts of insomnia, too, which I’ve always wanted to quantify for health care providers. At the time I started tracking, I was also going through a lot of life stress that I’m sure impacted my sleep. So was it apnea, or just stress?

I wasn’t looking forward to wearing a bulky Apple Watch to bed, but it was surprisingly unobtrusive. I got in the habit of taking off the watch at mid-evening and putting it on the bedside charger so it would be ready at bedtime. If you create a sleep focus with your preferred bedtime, your phone and watch will helpfully tell you when to put it on the charger to be sure the battery will last all night.

Of course, the Apple Watch will tell you how much sleep you’re getting, and how much time you’ve spent in bed. But it’s much more interesting to know how long I’ve spent in various stages of sleep. Was I getting enough deep sleep – the kind that is most restful – and how often was I waking in the night? On nights when my insomnia was bad enough to pull me out of bed and into a chair to listen to a podcast until I was sleepy again, how much sleep time was I losing? And how was awareness of my own stress experiences resonating with my sleep patterns?

I began to see patterns almost immediately. At the time I started sleep tracking, my awake periods were consistantly coming at around 2 a.m., lasting an hour or more. On good nights, I was averaging two periods of deep sleep, usually an hour or more removed from when I woke in the night. I also had data to show what I already felt was true. On Sunday nights, before a work week, I’m often a restless sleeper. On Saturdays, after a relaxing evening cooking dinner and watching movies with my spouse, I tend to sleep well, aided by the lack of an alarm the next day.

The next step was to check for sleep apnea. To do this, you track your sleep for 30 days in a row. The Health app will let you know if you have elevated breathing disturbances, and how often, along with your respiration and heart rates. According to Apple, it’s likely that I have moderate sleep apnea. When the test period is done, I can create a PDF showing my watch data, to share with my doctor.

As it happens, I’ve been tested for sleep apnea, and I have it. What I learned from my watch is how that condition manifests itself in terms of my breathing, and my ability to feel refreshed after fitful sleep. I’ve also learned how different those numbers look when I’m extremely tired, and manage to get a full night’s rest without waking. I tend to have fewer breathing disturbances.

I guess the question is: What do you call actionable data, and how different is it than awareness of your own patterns and trends? Sure, I learned what sleep apnea looks like for me. But even understanding my own deep patterns, both on individual nights, and over weeks or months gives me data I can use or share at my next doctor visit. If I stay up very late because I’m not sleepy at my normal bedtime, I might pay a price in tiredness the next day, or it might be two days before that happens. If I have an alcoholic drink before bedtime to help me get to sleep, chances are that my sleep, while it comes more quickly, will be restless. So I’ve learned that a nightcap isn’t really a great idea for me. I have better luck if I take melatonin, though there are right ways and wrong ways to use it.

I also altered my charge/watch-wearing routine to make sleep tracking easier. When I wake up in the morning, I keep my watch on until I get to my desk. I put the watch on a charger there, and return it to my wrist when the phone notifies me that it’s fully charged. This usually happens before I get up from the desk for the first time each morning. This setup lets me track all of my sleeping and waking activity without running out of juice.

[Shelly Brisbin is a radio producer and author of the book iOS Access for All. She's the host of Lions, Towers & Shields, a podcast about classic movies, on The Incomparable network.]


By John Moltz

This Week in Apple: Turning it up

John Moltz and his conspiracy board. Art by Shafer Brown.

The EU squeezes Apple, the cheapest iPhone goes up a notch, and the Apple Watch is a perfect 10.

Trade barriers for me but not for thee

The European Union is turning up the heat on Apple. Again.

“Apple fined 500 million euros by EU under the Digital Markets Act, forced to make changes to App Store policies”

The EU announcement does not specify exactly what it finds to be in breach, although it likely relates to Apple’s App Store fee structure. Apple currently charges a commission of more than 17% on purchases made outside of the app. This would be in opposition to the DMA’s requirement that these abilities be offered “free of charge”.

Yes, 17% is not “free”. Good catch. Weird they only just noticed that as we all noticed when this was first implemented but I get it, there’s just a lot of good television on right now.…

This is a post limited to Six Colors members.


By Jason Snell

Is iPadOS 19 getting more Mac-like?

An iPad interface mock-up on a 5K display
A mock-up I made in 2021 of what a more Mac-like iPad would look like when hooked up to a 5K display.

Two weeks ago, Mark Gurman of Bloomberg reported that some serious changes were in the works for iPadOS 19:

I’m told that this year’s upgrade will focus on productivity, multitasking and app window management — with an eye on the device operating more like a Mac. It’s been a long time coming, with iPad power users pleading with Apple to make the tablet more powerful.

This report is intriguing, but frustratingly vague. Apple wanting to tinker with iPad multitasking and app window management is dog-bites-man stuff at this point. Gurman’s report didn’t offer any real specifics, so we’re left to guess about what Apple might do to make changes that would “make a lot of [iPad power] users happy.”

On Thursday, purveyor of Apple rumors Majin Bu reported some interesting details:

One of the most exciting changes will benefit those using the iPad with a Magic Keyboard. When connected, the interface will adapt to show a menu bar at the top, just like on macOS, turning the iPad into a much more laptop-like experience.

Another key update is Stage Manager 2.0, an enhanced multitasking mode that activates automatically when the keyboard is attached. It will make managing apps and windows smoother and more productive than ever.

The idea of adding a “laptop mode” that alters the iPad interface when a keyboard is attached is a good one. That’s a strong signal that the iPad is in a context that would welcome more affordances for keyboard and pointing devices—while not burdening users who just want to use the iPad as a touch tablet.

Apple has been building to this on iOS for quite some time now, most notably with changes made in iPadOS 15. I wrote about it back in 2021:

Apple is rebuilding the Mac menu bar on the iPad, and it’s doing it in plain sight. Hold down the Globe or Command keys in iPadOS 15, and you’ll see an overlay that lists all the available keyboard shortcuts—organized in a quite familiar pattern that begins with File and Edit. You don’t even need to use keyboard shortcuts—tapping on any command will execute it…

Would Apple ever offer a proper Mac-style menu bar on the iPad? I think it might, in the proper contexts. Perhaps only when a keyboard and pointing device are attached, or only on an external display that has to be entirely driven by those input methods. But it’s not as if the iPad isn’t already most of the way there. The iPad’s status bar displays time, date, and a bunch of icons already—they’d be at home in a Mac-style menu bar. Toss in icons for Control Center and Notification Center if you want.

I don’t know if Bu’s sources are good on this or not, but if it is true, it would definitely fit into Gurman’s report that iPadOS 19 will make the iPad work more like a Mac when it’s in the proper context. Context is everything here. Regular iPad users don’t need to see this stuff—but if the device can adapt when snapped into a Magic Keyboard, all the better.


By Jason Snell

Apple Watch turns 10

Various faces of my Apple Watch.

Thursday marks the tenth anniversary of the original Apple Watch’s ship date. (It was announced in September 2014 but didn’t ship until April the following year.)

As I wrote on Wednesday, I’ve integrated the Apple Watch into my life just as so many Six Colors readers have. While I might not be completely sold on wearing it when I sleep, I do rely on it to monitor my workouts (yes, including when I’m curling!), send me notifications, and to play podcasts or stream live shows when I’m out and about with my AirPods.

And Apple Pay! Almost all of my Apple Pay transactions are done via my watch. If I could pay for absolutely everything with a tap of my watch, I would be quite happy—and frankly, we’re pretty close to getting there now. I also use Apple Watch and Home Key to unlock my front door. It’s the best.

My Apple Watch dream was to be able to run unencumbered by an iPhone, and that dream was realized about six years ago. The cellular Apple Watch isn’t for everyone, but I love being able to leave home and know that I’m still connected if there’s an emergency. When I tripped on a curb and fell while running a few years back, I didn’t need to take advantage of the watch’s Fall Detection feature, but it offered! I still used it to call my wife and tell her I was walking home and driving myself to the ER.

What’s striking about reading my initial impressions of the first Apple watch as well as Dan’s first is how so much of the watch is pretty much the same as it was ten years ago. While the Apple Watch Ultra adds a new styling, I’m on a Series 10, and it’s just a differently-proportioned (thinner, bigger face, much larger screen) version of the original. Not that I’m complaining—I like the way the Apple Watch looks. I am a little surprised that, ten years later, all the bands I bought for the original model still fit my Series 10. (Surely that ride can’t last forever?)

In hindsight, the original watch was woefully underpowered and basically tethered to its iPhone, which it relied on for almost everything. But over the years, as it’s become more powerful and independent, it’s remained familiar. I think there are some advantages to that, but it’s also arguably a sign that the Apple Watch might need a more aggressive rethink. There are so many ways that it hasn’t changed in a decade.

Back in 2015, I complained that there weren’t enough watch face choices, and while there are many more now, it still feels like Apple has underperformed on this important aspect of the watch. Face development is slow, older faces rarely, if ever, get updated—leading to the embarrassing fact that older faces can’t use the second-by-second tick feature enabled by the most modern watch display—and many faces are severely limited in the placement of complications.

When the Apple Watch was announced, the fluoroelastomer Sport Band looked to be a weirdly cheap option when compared to a real leather watch band. I have bought a few leather watch bands over the years, but the truth is that I love the Sport Band, it doesn’t feel cheap, and only the more recently introduced Braided Loop comes close to matching it in my affections. (I love the Braided Loop, but they’re expensive and tend to stretch, and it’s a bummer to have to stop wearing a well-loved band because it’s gotten too loose.)

And oh yeah, remember the weird Friends interface (long since dispatched) and Digital Touch (which still exists)? New Apple products often come with some wild feature ideas that fall apart the moment they come into contact with customers. I’m glad they tried—but I’m also glad that they showed the grace to course correct when needed.

Back in 2014, a lot of pundits wrote silly stories about how Apple had to have a new hit product that could match the iPhone. It was a lot of pressure on the Apple Watch, which was never going to be anything but an iPhone accessory. But the truth is, from the perspective of a decade, the Apple Watch has been a successful addition to Apple’s product line. Nothing was going to be the “next iPhone.” But the Apple Watch has been quite good at being its own thing.



Interest in a humanoid home robot and its role, who we’d want to own Chrome if Google sells it and what they’d do with it, the streaming service we’d cancel first, and our favorite go-to site for inspiration, nostalgia, or feel-good vibes.


By Jason Snell

Sleeping with the Apple Watch

Various Apple Watch Sleep screens

I never reviewed the Apple Watch Series 10 when it came out, but I got one on day one and have been wearing it faithfully since then. After lingering on a previous model for a few years, the thinner design of the Series 10 appealed to me, and after wearing it for seven months, I can say that I’m glad I made the purchase, and it’s a great update.

My biggest criticism of the Series 10 is the failure of watchOS to live up to the Apple Watch hardware. (Apple’s software development not keeping pace with its hardware development has sadly become a “dog bites man”-style commonplace event.) Most notably, the Series 10 display is capable of a once-per-second refresh during always-on mode that enables two watch faces to show a ticking second hand. An always-on second hand seems like a small thing, but it makes the Apple Watch that much closer to analog watches. It’s a bit of a milestone.

How sad, then, that it’s only those two watch faces that support per-second ticks. None of the older watch faces—including the ones I use—support the feature. I don’t know what Apple’s investing in building watchOS watch faces, but it’s not enough—a major new hardware feature should be supported by every watch face, not just the two new ones introduced at the same time as the feature. In a year full of embarrassing Apple moves, this is low-key one of the most embarrassing.

There you go: 250 words about the Apple Watch Series 10. But what I really want to discuss here is Apple’s insistence that we all sleep wearing our Apple Watches. Apple’s sleep tracking features have been pushing in this direction for a while, and the addition of sleep apnea detection last fall really pushed it over the edge. You don’t have to wear your Apple Watch overnight, but Apple really wants you to.

I have never, ever worn my Apple Watch overnight. To me, the end of the day means that I take off my watch, attach it to a charger, and get into bed. I use my watch in Night Stand mode as a clock, and if I set an alarm, it chimes on my bedside table at the appointed hour. Nice and easy.

But since September, I have been wearing my Apple Watch on my wrist most nights. I wanted to test out sleep apnea detection and use the sleep tracking features I’d almost never used before, so I committed to the lifestyle change.

I miss having a consistent charging time. I try to remember to charge first thing in the morning, and when I take a shower (as a work-from-home type, those aren’t always close to one another), but sometimes I forget and run out of battery at an inopportune moment. I don’t love that Apple still thinks the Apple Watch should automatically update its software overnight when on a charger, since we’re not supposed to wear it that way, which means I’ve needed to update watchOS manually during the day.

Surprisingly, having the watch on my wrist while I sleep has not been an issue. I was worried it would be bulky and distracting, but I got used to it almost immediately. And to my surprise and delight, I’ve found that I vastly prefer being tapped on my wrist as an alarm in the morning over being played a noisy chime.

But beyond subtle alarms, what have I gotten out of shifting my schedule and wearing the watch to bed? In the morning, I get a special “Good Morning Jason” screen that shows some facts about my day that I can’t quite remember because I am still waking up when I see it. I have months of sleep tracking data that tell me that I mostly sleep well, and if I’m curious about when I woke up in the night that information is there—last night I woke up at 3 a.m. and couldn’t get back to sleep for a while, and thank goodness that’s been logged. But I struggle to find anything actionable to do with this data.

Similarly, the new Vitals app is interesting but generally just says that everything’s more or less normal every single night. That’s great, and I guess I’m fortunate, but I’m not sure much is being added here.

Sleep apnea detection and elevated breathing irregularities were the areas I was most interested in, because I am a snorer with seasonal allergies. The good news: Apple told me I probably didn’t have sleep apnea! Beyond that, though, the breathing data has just felt meaningless to me—at least, until this spring, which has shown an increase in breathing irregularities. So at least I have a chart that shows my seasonal allergies kicking into gear.

In the end, I’m not sure if sleeping with my Apple Watch has really been worth it for me. The silent alarm taps are great, but the loss of a consistent charging cue has made me need to worry about my watch’s current charge state way more than I used to. The health data is nice, but not particularly actionable. In general, Apple’s Health app needs to be less of a data soup and provide more actionable analysis.

In the end, I appreciate the Apple Watch platform mostly for relaying messages, tracking my workouts, and playing podcasts to my AirPods when I’m walking or running with my dog (without bringing my iPhone along). Maybe there are lots of people for whom sleeping with the Apple Watch makes sense, but as for me, I think my experiment may be at an end.


By Jason Snell for Macworld

Why Apple’s new OS designs are so critical to its future

Rumors abound that Apple is about to redesign all its operating systems, dramatically changing the devices we use every day starting this fall. It would be a perfectly understandable reaction to wonder why Apple would focus on aesthetics while so many parts of its business seem to be in turmoil.

But I’m here to propose the opposite. That a lot of the symptoms of what Apple’s done wrong lately — most powerfully represented by the disastrous update to the macOS Settings (formerly System Preferences) app — are actually reasons why now it’s past time for Apple to turn the page, design something new, and announce it at WWDC in June.

Continue reading on Macworld ↦


by Jason Snell

The mistakes moviemakers make

Friend of the site Todd Vaziri with another amazing post, years in the making:

Movies are handmade, and just like any other art form, sometimes the seams that hold movies together become visible to the audience. For movie fans, these moments are very exciting. Catching a glimpse behind the scenes is an exhilarating experience. My favorite kind of “movie mistake” is the kind that is hiding in plain sight… but the casual viewer missed it upon first viewing. Or perhaps even the second viewing, or even the third.

Todd’s post details some classic movie mistakes that charmingly reveal the work that goes into making movies, points out how they’ve been erased, and then solves a long-time conspiracy theory about “Revenge of the Sith.” Don’t miss this one.


Myke Hurley returns to the show to discuss eight weeks of fatherhood and fatherly advice, everything he’s missed, and modern baby technology. Plus we wonder about Vision Pro rumors and Jason offers academic apologies and e-reader follow-up.


By John Moltz

This Week in Apple: There’s more than one way to multitask a cat

John Moltz and his conspiracy board. Art by Shafer Brown.

iPadOS 19 takes another swing at a perennial problem, rumors swirl again about Apple’s upcoming headset offerings, and the tariff clown show continues.

This time for sure

Hey, do you like football? Well! Guess what! Apple loves football, too! In fact, Apple would like to play football with you! Let’s play! It’ll be really fun. Apple will just hold the football right here. You gather up as much energy as possible and come charging at the football and try to kick it. OK, go ahead. Just… come tearing straight at it.

APPLESGOINGTOFIXMULTITASKINGONIPADOS

“Report: iPadOS 19 to be ‘more like macOS’ in major overhaul”

According to Mark Gurman:

…this year’s upgrade will focus on productivity, multitasking and app window management — with an eye on the device operating more like a Mac.

Yes, Apple continues to try to fix multitasking on the iPad. Having previously completely fixed it with Split View and Slide Over and then again with Stage Manager, it will finally double secret completely fix it with whatever new multitasking feature it comes up with this time. Possibly Split Manager. Or Stage Over. We’ll just have to wait until June to find out.

One thing is for sure, this time multitasking will satisfy everyone, leading to an unheralded new age of iPad productivity.

[WHUMP]

Something’s in the air. Again.

What’s that smell? Smells like a new Air product. Again. First there was the MacBook Air, then the iPad Air, and this year we’re reportedly getting an iPhone Air. So what’s next after that? Well, sorry, Apple Watch.

“Apple ‘Vision Air’ Headset Rumored to Feature Thinner, Lighter Design With ‘Midnight’ Finish”

Yes, future products may be smaller than current products thanks to technology. Except for phones, of course, which will continue to get bigger and bigger. Also, they’ll still come in just black, white, or silver because technology has not been able to create colors that can be applied to more expensive items, apparently.

Now, you might be skeptical of this rumor but before you question, check the bonafides of the rumormonger.

…they were the first to say that Apple would replace its leather Modern Buckle band with a FineWoven version in 2023.

So… seems pretty solid to me.

Also, I mean, duh.

Also, Apple’s headset ambitions are apparently very important to Tim Cook.

Tim Cook is dead set on beating Meta to ‘industry-leading’ AR glasses: report

According to a report from Mark Gurman, pushing forward Apple headset efforts is the only thing Cook is “really spending his time on”. At least now that he doesn’t have to shoot “Severance” ads anymore. Or attend presidential inaugurations.

So, can we expect something soon? Well…

A variety of technologies need to be perfected, including extraordinarily high-resolution displays, a high-performance chip and a tiny battery that could offer hours of power each day.

OK, but other than tha-

Apple also needs to figure out applications that make such a device as compelling as the iPhone.

Sure, but how long could-

And all this has to be available in large quantities at a price that won’t turn off consumers.

OK. I get it.

If you were worried about Tim retiring soon… I wouldn’t let it keep you up at night.

Practicing his graft

Yes, we’re still talking about tariffs. Look, it’s not my fault.

Last week I quipped:

Honestly, [the tariff situation] might change five more times before I finish typing this paragraph.

That was ridiculous, of course. Laughable. Just the sort of bombastic, outrageous commentary you should expect from a guy who made up Apple rumors for years.

It did, however, change twice over the weekend. So. Irony is not completely dead but it’s not feeling too good, either.

On Saturday morning, it appeared that computers, smartphones, chips and pretty much anything else Apple makes were going to be exempt by some weird coincidence. The very next day, however, Commerce Secretary Howard Lutnick indicated that the exemption might not be permanent because what has Tim Cook done for us lately? Despite the Secretary’s comments, The Washington Post feels that Cook has done a pretty good job of navigating these treacherous waters and achieving a more positive outcome for Apple.

For now, anyway.

[John Moltz is a Six Colors contributor. You can find him on Mastodon at Mastodon.social/@moltz and he sells items with references you might get on Cotton Bureau.]


iOS Access for All (iOS 18 edition) book released

Six Colors contributor Shelly Brisbin has just updated her longtime, definitive book about accessibility features in iOS:

I’m pleased to announced that iOS Access for All (iOS 18 edition) is available now. As usual, there is more information than ever before. The book is fully updated for iOS 18 and the new iPhones and iPads that support it….

iOS 18 marks some incremental, but welcome upgrades to accessibility features, and to iOS as a whole. It also brings Apple Inteligence to the latest generation of phones. It’s all included, along with coverage of a number of updates Apple has made to iOS since first releasing iOS 18 last fall.

The book is available in ePub and PDF versions and there’s a forthcoming version with no images, too. $25 from the Apple Books store or a $30 all-formats bundle direct from Shelly.


Apple Store visits and Mac longevity

Special guest John Moltz joins Dan to talk about buying new phones at the Apple Store and whether Apple’s products last too long. [More Colors and Backstage subscribers also get to hear us talk, again, about solar power and electrical wiring.]




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