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Apple needs to re-discover its weird side
Over the last couple decades, Apple has solidified its place at the top of the technology world. Dominant products like the iPod, iPhone, and the iPad have made it a household name, which in turn has elevated the profile of even its more modest businesses, like the Mac and the Apple TV.
Apple has gotten the production of its devices down to a science, and while it’s hard to argue that it hasn’t been wildly successful, it seems as though that success should afford it some opportunities to make things that are, well…less successful. (And no, I’m not talking about the Vision Pro.)
Because in that field of super stardom, something has gotten lost: the weird and wacky Apple. The Apple willing to take chances on products that won’t—and maybe never will—set the world on fire, but that might still find a viable home amongst its hundreds of millions of customers. Fortunately, there are some indications that the company may indeed be open to taking some of these chances—possibly even sooner than we think.