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Become a Six Colors member to read exclusive posts, get our weekly podcast, join our community, and more!By Jason Snell for Macworld
Where Will Apple Intelligence go next?
If you didn’t notice, Apple Intelligence is here. But it would be hard not to notice—Apple is marketing its new collection of AI features everywhere it possibly can, from television ads to its website to every single product announcement it’s made in the last two months. (Each video announcement Apple released last week—iMac, Mac mini, and Macbook Pro—featured an original, extended Apple Intelligence segment.)
But to say that Apple has gone all-in on Apple Intelligence wouldn’t be quite true. Yes, the Big Three are covered: iPhone, iPad, and Mac. But Apple makes many more devices than just those three! This year, understandably, the company is going to be focused on getting as many AI features up and running on the Big Three as it can. But sometime soon, probably next year, Apple is going to need to roll out a strategy regarding everything else in its product line-up.
So, how’s it going to manage that?