By Dan Moren for Macworld

Apple is finally letting you have it your way–kinda

Apple, as a company, has always extolled the value of putting the “personal” in “personal computer.” From its earliest days pushing back at the monolith of IBM and beige boxes that all looked like one another to its more recent extremely personal devices like the iPhone, Apple Watch, and AirPods.

But that ethos of “personal” technology has always been in fundamental tension with the company’s other overriding principle: Apple knows best. Whether it’s the design of its apps or how to use its features, the company has a strong streak imposing what it believes is the best approach on its users.

In the company’s latest platform updates, this tension is more apparent than ever. Apple announced several new features that allow users to bring their own touches to their devices—but it did so in a typically Apple fashion that still kept everything within bounds.

Continue reading on Macworld ↦