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conversationtreepress.com - beautifully designed, letterpress-printed, finely bound booksBy Jason Snell for Macworld
Apple is selling Vision Pro all wrong
Apple really sweated the launch of the Vision Pro. It brought select retail employees to Cupertino for multi-day training sessions in which participants tried the hardware and memorized the script to be used while demonstrating the hardware in stores. Those participants then went back to their Apple Stores and taught their co-workers what they had learned.
When the doors opened on launch day, the demos seemed to go pretty well. But it turns out that the Vision Pro is perhaps the most ergonomically complicated device Apple has ever made—and that getting it to fit on an array of faces needed more than a large selection of Light Seal sizes and a fancy app that scans your face.
Getting a good fit for the Vision Pro, it turns out, can take a human touch. And on this front, Apple has failed its retail employees and its customers alike.