This Week's Sponsor
conversationtreepress.com - beautifully designed, letterpress-printed, finely bound booksBy Dan Moren for Macworld
Vision Pro is a different kind of product, with a different kind of launch
Nearly eight months after its introduction at last year’s Worldwide Developers Conference, the Vision Pro is poised to go on sale: Apple has said that preorders for the device will begin on January 19, with the Vision Pro expected to be available in stores starting on February 2.
Despite being the company’s first new major platform in almost a decade, though, the fanfare for the Vision Pro’s arrival has been decidedly muted. Apple didn’t hold another event, opting instead for a press release and teaser ad, and the company didn’t add much in the way of new information about the product and its capabilities.
That’s not entirely surprising though: while we may have been accustomed to a certain style of product launch from Apple, the Vision Pro is a very different type of device, and that necessitates a very different kind of release.