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conversationtreepress.com - beautifully designed, letterpress-printed, finely bound booksBy Dan Moren for Macworld
The iPhone 15 was a big deal in 2023 but these three moves were even bigger
We’re just a couple weeks away from putting 2023 in our rearview mirror, so it’s time—as the natural order of things dictates—to cast our eyes back over the last twelve months and attempt to shape the events into some semblance of narrative.
The past year in Apple has certainly been eventful, ranging from big updates on the Mac line to totally absent iPads to a brand new product category to challenges from rivals and governments alike. Even if the company hasn’t had its most blockbuster financial results of all time, you’d be hard-pressed to say it hasn’t had its nose to the grindstone.
Of course, the big moves aren’t always the ones that are obvious from the outside; sometimes there are trends that really only become apparent when you have the chance to look at them in retrospect.