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Five Vision Pro features Apple doesn’t want to talk about
For a product that isn’t debuting until 2024, Apple has said a lot about the Vision Pro. It spent nearly an hour in the WWDC keynote discussing it. It has rolled out developer tools for visionOS, which has given us even more clarity about what visionOS can and can’t do.
And yet I remain firmly convinced that Apple hasn’t told us the whole story. The WWDC keynote was the time to make a first impression—but there’s half a year to go before the final story is told. As a result, Apple emphasized the features of the device that it felt would best represent the device. It emphasized the fact that it’s an augmented-reality product that keeps you connected with people around you as a way to blunt criticism that Apple’s trying to use its technology to wall people off from each other.
With the Vision Pro, there’s more to come. Here’s where I think Apple will have a much larger story to tell.