Six Colors
Six Colors

by Jason Snell & Dan Moren

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By Jason Snell for Macworld

Why Apple hasn’t missed the boat in AI… yet

Everyone wants to talk about AI. Most of them don’t know what it is, but they still want to talk about it. Who’s got it, and who doesn’t. What industries it’s ripe to disrupt. And the one company that’s not in the middle of that conversation is Apple.

Viral images generated by Stable Diffusion and pathological chatbots from OpenAI, Microsoft, and Google are the story of the day. Apple, meanwhile, has nothing. Or perhaps, considering the current state of Siri, less than nothing.

Apple’s nowhere when it comes to AI. That’s the narrative. The thing is, it’s not true. At least, not yet.

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