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By Jason Snell for Macworld
I love speaking at user group meetings. There aren’t as many Apple user groups out there as there used to be, and these days the meetings are mostly over Zoom, but as someone who mostly speaks with developers, PR people, and media types, it’s refreshing to speak to people who are much more purely enthusiastic about Apple and its platforms.
User groups also tend to do a good job of exposing the concerns and pain points of Apple customers who aren’t doing this for a living. It’s a great perspective shift. Last month, I spoke to a group that made it pretty clear about what Apple is doing that is making them unhappy. The particular complaints that floated to the top were, I think, instructive about where Apple needs to make changes and up its game. Let’s take them in turn.