Six Colors
Six Colors

by Jason Snell & Dan Moren

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By Jason Snell for Macworld

Apple’s next victim: the SIM card

Call it the Godzilla Problem. Apple is so big and influential that any move it makes will have enormous consequences for someone, somewhere. If Godzilla takes a walk, he leaves enormous footprints (and, let’s be honest, a bunch of crushed stuff) behind him.

And like any large corporation (or nuclear Kaiju), Apple knows when it’s time to tread lightly and when it’s time to throw its weight around. Any choice it makes-especially where the iPhone is concerned-can move markets, make or break suppliers, and distort the trajectory of the tech industry.

When Apple announced the iPhone, it broke the control that wireless carriers had over our phones. Apple would bring the iPhone to the company that agreed to keep its paws off the phone’s Apple-built interface, AT&T (then Cingular) agreed, and the rest is history.

Now Apple’s up to it again.

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