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By Jason Snell for Macworld
Steve Jobs famously induced John Sculley to quit his job at Pepsi and become the CEO of Apple by asking him if he wanted to keep selling sugar water or if he wanted to change the world.
Apple is undoubtedly a company that’s committed to changing the world through its products, and that’s a spirit that was instilled into Apple’s corporate culture by Jobs himself. But it’s a two-edged sword: Selling sugar water is comfortably profitable and not especially controversial. Changing the world, while potentially quite profitable, can be a lot more complicated.
At least, that’s what I thought when I saw the kid trapped in the cabin with the bear.