Six Colors
Six Colors

by Jason Snell & Dan Moren

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By Dan Moren for Macworld

Why Apple is happy to let the metaverse pass it by

It’s not often that we get to peek behind the aluminum and glass curtain around Apple Park, but besides occasions like the annual Worldwide Developers Conference and the handful of press events, we’re assured that four times a year CEO Tim Cook and CFO Luca Maestri will sit down to talk about the company’s most recent financial quarter and even field some questions from industry analysts.

And, if we’re lucky, there’s an opportunity to get a few breadcrumbs about what the Apple brass are thinking about. Sometimes, admittedly, it takes a little bit of reading between the lines—these people are extremely disciplined when it comes to secrets. But there are still tidbits to be gleaned from what’s coming down the pike, even if Tim Cook doesn’t want to show you the company’s roadmap.

Hearing Cook talk during last week’s call, I noted a few places where Apple’s chief executive seemed to have a particular interest—and looking at what Apple’s done or reportedly plans to do in those areas, it’s not hard to see why.

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