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Why does Apple’s ‘change’ feel more forced than transformative?
Apple gets a lot of flak for its “my way or the highway” approach to, well, pretty much everything: App Store terms, product design, colors, and so on. While that’s an approach that definitely has its benefits—you can tell when committees start getting involved in design, and the end result is rarely good—it also lends itself to a degree of obduracy that can be frustrating for any other parties that have to deal with the company.
But that philosophy doesn’t mean that Apple isn’t willing to make changes when it needs to. Innovation is, after all, another one of the company’s hallmarks, and sitting on one’s laurels in the technology market is rarely a path to success. It’s just that sometimes that change doesn’t from people inside the company, but from external forces.
Lately, the company’s made a number of surprising backtracks against previous policies, and while they might not always be done out of the goodness of its heart—as much as a corporation can be said to have one—it does prove that Apple can learn and perhaps improve&even if it sometimes has to be dragged, kicking and screaming.