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By Dan Moren for Macworld
Over the last several decades, Apple’s success has stemmed from one overriding philosophy: making technology personal. From the computer that sat on your desk, to the notebook you popped open on your lap, to the iPhone that you carry in your pocket and the Apple Watch you wear on your wrist, the company has increasingly fostered that personal connection between us and our devices.
But more recently, that personal connection has also carried with it a degree of insularity, of wrapping ourselves up in technology. In a recent interview with Bustle, Apple CEO Tim Cook commented on the interplay between technology and mental health:
… it’s how we look at the world. We want people to do things with their devices, like the photography exhibit that we both enjoyed, or connecting with family and friends with FaceTime. Not endless, mindless scrolling.
That prioritization does sometimes seem at odds with the very nature of the iPhone, iPad, and Mac, these windows into a world that is at time disconnected from our own, even as it connects us with other people. But perhaps it hints that the next evolutionary step for Apple is to find a way to integrate our technology into the world around us.