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Become a Six Colors member to read exclusive posts, get our weekly podcast, join our community, and more!By Dan Moren for Macworld
Apple has a tablet problem and it starts with the iPad Air
With the update of the iPad mini last month, Apple’s tablet lineup now has a series of strong offerings across the board, from the base model ninth-generation iPad all the way up to the 12.9-inch iPad Pro. At first glance, it seems like there’s something for everyone—but look closer, and the cracks start to show.
The high-end and low-end of the lineup have been pretty clearly staked out: Nobody who’s in the market for a $329 iPad is seriously looking at the top of the line iPad Pro, or vice versa. In the middle, though, things get squishier, especially when it comes to the iPad Air. In part, this is because the tablet lineup is out of joint, as Apple’s update schedule for the different models has varied widely over the last year or two.
Will 2022 bring an opportunity for Apple to gets its tablet ducks in a row? Maybe, but if so, it’s got some decisions to make first.