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Become a Six Colors member to read exclusive posts, get our weekly podcast, join our community, and more!By Jason Snell for Macworld
How Apple’s new MacBook can avoid the same old mistakes
The Apple rumor mill has been churning lately with reports that Apple is readying a new consumer laptop that’s thinner than the MacBook Air, available in various colors, and possibly has the next generation of Apple silicon. Of course, it could very well be an update to the MacBook Air, but it seems to me like Apple is taking another crack at replacing its iconic notebook.
Apple has tried to replace the MacBook Air before—a disastrous attempt that ended up with both of its potential replacements being cancelled and the Air revived. If Apple is indeed trying again, will this time be different? Will Apple’s customers, who appear to adore the MacBook Air, follow the company’s lead? It all depends on how Apple approaches the transition—and whether it’s willing to make a clean break.