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by Jason Snell & Dan Moren

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By Jason Snell for Macworld

Apple should broaden its privacy commitment

For years now, Apple has trumpeted its commitment to the privacy of its customers. Unlike most of its competitors, Apple’s business model (primarily selling products and services, not advertising) allows it to succeed without relying on collecting personal information from its customers. It’s a big advantage, and Apple knows it.

But when I look at Apple’s product strategy, I’m surprised at all the ways that the company has failed to take advantage of its unique position. From operating-system features to new services, the company should double down on privacy—and widen the lead it has over its competitors.

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