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What Apple Music can do to catch up with Spotify
Apple ignited the legal music-download revolution with iTunes, led again by dropping copy-protecting DRM from its music downloads, and in 2007 led a major upgrade in digital-music quality with the launch of iTunes Plus.
But more than a decade later, the company finds itself as a music-streaming laggard, to borrow a term that Steve Jobs used to throw around a lot. When it comes to music quality, Apple’s not streets ahead—it’s streets behind.
It’s time for Apple Music to get a huge upgrade—and some recently-launched Apple technologies could even allow it to surpass its rivals when it comes to audio quality.