Support this SiteBecome a Six Colors member to read exclusive posts, get our weekly podcast, join our community, and more!
By Jason Snell for Macworld
Six years in, the Apple Watch is at a bit of a crossroads. After a few years of explosive growth in terms of improving the hardware, Apple seems to have hit a bit of a lull. Last year’s Apple Watch Series 5 only added a single major feature, the always-on display, but it was a huge milestone.
This year’s Series 6, though? It’s clear that even Apple knew how incremental this update was. An oxygen sensor is good, but since it’s not approved as a medical device, Apple’s implementation feels a little bit weak. A brighter always-on screen? Great, but the very definition of incremental. You know an update is feeling a little bit lackluster when Apple throws in a bunch of new colors to stir some excitement.
In six years, the Apple Watch has done incredibly well. Greeted by a skeptical industry, it’s defined and dominated the smartwatch category, become the most popular watch in the world, and driven growth in Apple’s red-hot wearables category.
So let’s consider year seven. Where does the Apple Watch go from here?