By Dan Moren for Macworld

September 7, 2020 4:50 AM PT

Does the Apple TV have a future?

The Apple TV: perhaps the most unloved of Apple’s major platforms? Even though the Apple TV has been around about as long as the iPhone—it was actually shown off by Steve Jobs before the iPhone’s announcement, though it was then called the “iTV”—the set-top box has long seemed an afterthought for the company.

That’s only increased more recently as Apple has embarked upon partnerships with third-party makers of televisions and set-top competitors to expand the footprint of its Apple TV+ service, bringing those devices features like the Apple TV app and AirPlay 2.

Still, recent rumors suggest that an updated Apple TV may be waiting in the wings, though what enhancements it might feature are largely anybody’s guess. But with all of the changes in the streaming world and Apple’s position in it, is there still room for the Apple TV as a distinct product?

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