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Six Colors

by Jason Snell & Dan Moren

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By Dan Moren for Macworld

The changing nature of Apple product releases

Even in these trying times, it’s good to have something to look forward to. This week’s release of new models of the iPad Pro and the MacBook Air may be small potatoes in the grand scheme of things, but they at least give us a distraction from everything else that’s going on.

More than that, though, they may be the first real indication of Apple’s behavior during this current world situation. Not just in terms of the products that the company is delivering, but how it’s prepared to deliver them. Because the Apple that we’ve all become accustomed to watching, the one that has the business of product releases down to a science, has to deal with these major upheavals like the rest of us, and that means a new normal.

Let’s take a look at what we can learn from this week’s releases and how they indicate things might change going forward.

Continue reading on Macworld ↦


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