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It’s time for new hardware at the center of Apple’s home strategy
Tech companies are still investing huge amounts of time and energy in smart-home products, as the recent Consumer Electronics Show displayed. A year ago, Apple hired a new head of home products—but it hasn’t yet resulted in a lot of visible changes to Apple’s strategy.
The biggest move so far is Apple’s joining forces with its competitors to form an alliance to encourage smart-home interoperability. That’s a good start, and I’m hopeful that Apple can begin to push HomeKit forward in 2020.
Last year, I suggested that Apple make a new version of the Apple TV and HomePod that works as a TV soundbar. I’d still like to see that product. But now, for 2020, here’s another hardware suggestion: Apple can contribute to the smart-home industry and its own bottom line by doing what it does best, namely creating a new product that’s a fusion of hardware, software, and cloud services. It’s time for Apple to build a product that makes your home smarter and more secure. It’s time for Apple Home.