Six Colors
Six Colors

by Jason Snell & Dan Moren

Childhood Cancer Awareness Month

This month, join us and Relay FM in supporting St. Jude.

By Dan Moren for Macworld

Apple’s next step with the Mac should be consumer-focused

At long last, some two and a half years after Apple declared itself serious about enticing professionals back to the Mac, the Mac Pro is finally here. It joins the iMac Pro and the new 16-inch MacBook Pro as a triptych of attractive options for professional Mac users. That’s great.

But while Apple was focused on the professional market, its consumer-facing options have languished a bit. It’s not that the MacBook Air, the iMac, and Mac mini aren’t perfectly serviceable machines, but they could all use a little bit of love—especially after all the attention that’s recently been lavished on their pro-level counterparts. The consumer Macs may lack the high margins of the pro market, but they more than make up for it in terms of volume.

Continue reading on Macworld ↦


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