By Dan Moren for Macworld

December 13, 2019 5:46 AM PT

Apple’s next step with the Mac should be consumer-focused

At long last, some two and a half years after Apple declared itself serious about enticing professionals back to the Mac, the Mac Pro is finally here. It joins the iMac Pro and the new 16-inch MacBook Pro as a triptych of attractive options for professional Mac users. That’s great.

But while Apple was focused on the professional market, its consumer-facing options have languished a bit. It’s not that the MacBook Air, the iMac, and Mac mini aren’t perfectly serviceable machines, but they could all use a little bit of love—especially after all the attention that’s recently been lavished on their pro-level counterparts. The consumer Macs may lack the high margins of the pro market, but they more than make up for it in terms of volume.

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