Six Colors
Six Colors

by Jason Snell & Dan Moren

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By Dan Moren for Macworld

Apple: Putting its efforts where the money is

Like the man said: follow the money.

In looking at Apple’s most recent financial quarterly results, you can learn a lot about the company’s strategy by seeing where the company is doing well. As chief financial officer Luca Maestri pointed out on the call, Apple’s primary investments have traditionally been in research and development, and it’s a good bet that it will focus many of those funds on areas that are growing.

As I listened to this week’s financial recap of Apple’s latest blockbuster quarter, I kept my ears perked for mentions of the places where the company seemed to be doing particularly well. That’s because Apple famously prides itself on skating to where the puck is going–which generally means the areas where people are responding well to its products.

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