Six Colors
Six Colors

by Jason Snell & Dan Moren

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Tim Cook: Bullish on China and Apple’s holiday prospects

I’ve been covering Apple’s quarterly financial results—including the obligatory conference call between Apple executives and Wall Street analysts—for years now. And yet I never mention Apple’s head of investor relations, Nancy Paxton, who appears on every call to warn of forward-looking statements and introduce the analysts. Paxton is retiring in December and this was her 93rd and final earnings call, and if anything deserves applause, it’s sitting through 93 of these things.

But I keep listening, because amid the scripted declarations about how great Apple’s latest quarter was—this one was Apple’s best fiscal fourth quarter ever—Apple’s executives will give you a few tidbits about how they view their business that’s just not available anywhere else. Here’s what we learned this quarter.

Continue reading on Macworld ↦

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