Support this SiteBecome a Six Colors member to read exclusive posts, get our weekly podcast, join our community, and more!
By Jason Snell for Tom's Guide
Can Apple still surprise in an age of leaks?
There was a time when Steve Jobs could stand on stage at a Macworld Expo and blow people away with surprise product announcements. Apple CEO Tim Cook once famously said he was “doubling down on secrecy.” And yet for the last few years, there’s been precious little at Apple media events that was a surprise.
With Cook and company set to take the stage again on Tuesday for Apple’s Sept. 10 press event, there’s no doubt that Apple can captivate the world with its product announcements — but can it still provide surprises?