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Become a Six Colors member and get access to an exclusive weekly podcast, community, newsletter and more.By Jason Snell for Macworld
How Apple reinvents its core business to keep growing
Last week, Apple’s Q3 2019 financial results caused a bit of a hubbub because iPhone revenue was—for the first time in seven years—less than half of Apple’s overall revenue. The cause is a slowdown in iPhone sales combined with dramatic growth in two other areas: wearables and services.
But this is hardly the first time Apple has experienced a major change in the shape of its business. In fact, Apple is a company that’s rarely stood still in terms of its evolution.
To prove the point, let’s step through 20 years of Apple’s business, five years at a time.