Six Colors
Six Colors

by Jason Snell & Dan Moren

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By Dan Moren for Macworld

How Apple could simplify its complex iPhone line-up this fall

It may only be July, but it’s never too early to start speculating about Apple’s next big announcements. We’re likely another seven or eight weeks out from the company’s annual September event, and while little is known about what Apple might have up its sleeves, a new iPhone line-up seems like a sure thing. (After all, it’s not like Cupertino’s just going to up and quit making them.)

I ventured into an Apple Store recently to help my wife upgrade from her iPhone 6, and as we ran down the list of available models, I found myself thinking back to that two-by-two product grid I discussed just last week and how antithetical it seems to the current crop of iPhones.

That’s not inherently bad: not everything has to fit neatly into a grid. But though Apple’s phone line-up has a method to its madness, it does remain pretty confusing for the average customer. Looking forward to the 2019 iPhone line-up, I wonder if it’s time to start thinking about slimming things down a bit.

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